krea.ai

Marketing Lead

Distributed Systems Engineer

Fullstack Engineer

Lead Designer

Backend Engineer

Data Engineer

Machine Learning Engineer

Krea is dedicated to making AI intuitive and controllable for creatives, building tools that empower human creativity across text, images, video, sound, and 3D. They are seeking a zero-to-one Marketing Lead (Growth & Strategy) to define audiences, establish distribution channels, and build sustainable growth systems. This role involves owning segmentation, positioning, lifecycle management, and analytics, with a core focus on marketing strategy and delivering measurable results. The lead will collaborate with designers on assets and campaigns, driving the company's growth initiatives.

<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">About Krea</h3><p class="my-4 text-gray-700 leading-relaxed">At Krea, we’re dedicated to making AI intuitive and controllable for creatives. Our mission is to build tools that empower human creativity, not replace it. We believe AI is a new medium that lets us express ourselves across text, images, video, sound, and 3D—and we’re building better, smarter, more controllable tools to harness it.</p><p class="my-4 text-gray-700 leading-relaxed">We’re backed by Bain Capital Ventures, a16z, Abstract Ventures, Pebblebed and others. If you’re passionate about pushing the boundaries of AI and enabling human creativity, we’d love to hear from you.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">The role</h3><p class="my-4 text-gray-700 leading-relaxed">We’re looking for a zero-to-one <strong>Marketing Lead (Growth & Strategy)</strong> who will define audiences, nail distribution, and turn experiments into durable growth systems. You’ll own segmentation, positioning, lifecycle, and analytics; you’ll <strong>collaborate with designers/creatives</strong> on assets and campaigns, but your core value is <strong>marketing strategy and results</strong>.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What you’ll do</h3><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Growth & Acquisition</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Design and run experiments across owned/earned/paid channels to drive sign-ups, activation, and retention.</li><li class="leading-relaxed">Build compounding loops (referrals, creator showcases, templates, UGC) and scale what works with clear CAC/LTV guardrails.</li><li class="leading-relaxed">Test channel-market fit (X/TikTok/YouTube, newsletters, communities, search) and prioritize by impact.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Product Marketing & Segmentation</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Define target segments (creators, studios/agencies, brand marketers) and map pains → messaging → offers.</li><li class="leading-relaxed">Ship segment-specific landing pages, narratives, and launch checklists with crisp positioning.</li><li class="leading-relaxed">Harvest proof: customer stories, benchmarks, before/after reels.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Lifecycle & CRM</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Own onboarding, education, win-back, and reactivation via email/in-product comms.</li><li class="leading-relaxed">Stand up lead capture, scoring, routing, and feedback loops from support/community into product.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Distribution & Partnerships (Creators/Communities)</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Recruit and manage creators/studios for co-created content, tutorials, and live sessions.</li><li class="leading-relaxed">Spin up and moderate community hubs (Discord/Reddit/Forum) with rituals and programming.</li><li class="leading-relaxed">Coordinate selective partner launches and integrations that unlock new audiences.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Website, SEO & Conversion</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Own <a href="http://krea.ai/" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">krea.ai</a> performance: rapid A/B tests on headlines, social proof, and conversion.</li><li class="leading-relaxed">Ship pragmatic SEO (topic clusters tied to product intents, technical hygiene, link outreach).</li><li class="leading-relaxed">Publish pillar content (guides, playbooks, templates) that compounds traffic and captures demand.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Analytics & Experimentation</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Define the growth dashboard (traffic → signup → activation → retention → revenue) and report weekly.</li><li class="leading-relaxed">Set up attribution, event taxonomy, and cohorts; run disciplined A/B tests with decision rules.</li><li class="leading-relaxed">Size opportunities, forecast impact, and communicate trade-offs.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">PR/Comms & Events</h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Manage announcements with press and creators; prep assets and talking points.</li><li class="leading-relaxed">Host targeted workshops and selective conference presence; track ROI.</li></ul><h4 class="text-lg md:text-xl font-semibold mt-6 mb-2 text-gray-800">Brand Strategy & Creative Collaboration <em>(not a brand designer role)</em></h4><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Maintain messaging architecture, brand guidelines, and review cadence.</li><li class="leading-relaxed">Write creative briefs; coordinate with in-house/contract creatives for asset production.</li><li class="leading-relaxed">Ensure brand consistency across product, web, and social without owning hands-on design.</li></ul><p class="my-4 text-gray-700 leading-relaxed">If you see a marketing or distribution gap at Krea, you’ll own it, fix it, and make it durable.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Example Tacit Skills We’re Looking For</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed"><strong>High agency & ownership:</strong> You find leverage, design an experiment, ship v1 fast, and report results crisply.</li><li class="leading-relaxed"><strong>Full-funnel thinking:</strong> You move seamlessly from awareness to activation, retention, and referral.</li><li class="leading-relaxed"><strong>Distribution instinct:</strong> You understand channels, creators, communities—and how ideas spread.</li><li class="leading-relaxed"><strong>Quant chops:</strong> Comfortable with dashboards, cohorts, spreadsheets; you size impact and spot anomalies.</li><li class="leading-relaxed"><strong>Creative collaboration:</strong> You write great briefs and give actionable feedback; you don’t need to design.</li><li class="leading-relaxed"><strong>Tool fluency:</strong> GA4/Mixpanel (or similar), email/CRM, landing-page tooling; bonus for Figma familiarity.</li><li class="leading-relaxed"><strong>Bias to action:</strong> Prefer small, fast tests over long decks; automate the repeatable parts.</li></ul><p class="my-4 text-gray-700 leading-relaxed">We’re optimizing for output and judgment, not years of experience.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Example Ideal Candidate</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">You’ve been the <strong>first/only marketer</strong> (or played the role) at a small, fast startup—shipping growth experiments and PMM deliverables yourself.</li><li class="leading-relaxed">Or, you’re a <strong>high-agency early-career builder</strong> (1–4 years) from growth/content/PMM who wants to own the full stack.</li><li class="leading-relaxed">Or, you’ve led <strong>zero-to-one programs</strong> in a studio, lab, or student org—launching products/events, driving sign-ups, and proving it with data.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Our culture</h3><p class="my-4 text-gray-700 leading-relaxed">We work full-time and in-person at our waterfront office in San Francisco.</p><p class="my-4 text-gray-700 leading-relaxed">We care about creativity: our team includes musicians, designers, visual artists, and engineers.</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What we offer</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Openness to sponsoring international candidates (e.g., STEM OPT, OPT, H-1B, O-1, E-3).</li><li class="leading-relaxed">Work alongside a world-class team building the future of AI creative tooling.</li><li class="leading-relaxed">Significant scope and company-wide impact.</li><li class="leading-relaxed">Competitive compensation (75th percentile of market) with meaningful equity.</li></ul>

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<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Why Lytx:</h3><p class="my-4 text-gray-700 leading-relaxed">As a Staff Software Engineer, you’ll work with industry leading Lytx Safety Software, which manages massive amounts of video and data collected from over 700,000 vehicles worldwide and ensures the best possible outcomes by identifying behaviors and events that impact safety. Be responsible for building solutions that collect, organize, and present information for tracking the safety and efficiency of commercial transportation drivers and fleets. Lead projects, establish engineering best practices, mentor junior engineers, and collaborate across Agile teams. Using Video Telematics, Machine Vision, and AI to derive intelligent insights for all devices and vehicles on our network, you’ll help accelerate our software. Doesn’t that sound exciting?</p><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What you'll do:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead the design and development of high-performance media processing pipelines.</li><li class="leading-relaxed">Architect and implement scalable backend services for video ingestion and analytics.</li><li class="leading-relaxed">Collaborate with product managers, designers, and QA to deliver impactful features.</li><li class="leading-relaxed">Optimize system performance for handling massive volumes of video data.</li><li class="leading-relaxed">Ensure robust integration with safety software and telematics platforms.</li><li class="leading-relaxed">Promote engineering best practices, including code quality, testing, and documentation.</li><li class="leading-relaxed">Participate in sprint planning, retrospectives, and agile ceremonies.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What you need:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">10+ years of engineering experience, including 4+ years in technical leadership role</li><li class="leading-relaxed">5+ years leading the definition and development of multi-tier, cloud-based web services.</li><li class="leading-relaxed">Proven experience in a cloud product company.</li><li class="leading-relaxed">Strong proficiency in C/C++, Linux, GCC, and GNU tools.</li><li class="leading-relaxed">Strong proficiency with GStreamer framework, FFmpeg, video streaming principles, codecs, and protocols (WebRTC, HLS, RTSP).</li><li class="leading-relaxed">Experience with messaging systems (Kafka), MySQL/RDS/MongoDB, and real-time data processing.</li><li class="leading-relaxed">Experience in AWS cloud development, Node.js/TypeScript, and containerization (K8s, Docker).</li><li class="leading-relaxed">Hands-on experience with source code management techniques, preferably Git Flow.</li><li class="leading-relaxed">Excellent communication skills for cross-functional collaboration and technical leadership.</li><li class="leading-relaxed">Agile software development experience.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Additional Information:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed"><strong>This is a Hybrid position, and you will be expected to work in our Bengaluru office 2-3 times per week</strong></li></ul><p class="my-4 text-gray-700 leading-relaxed"><strong>Lytx is powered by innovative technology and Happy People.</strong> You want to use your powers for good, and that is exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.</p><p class="my-4 text-gray-700 leading-relaxed"><strong>Innovation Lives Here</strong></p><p class="my-4 text-gray-700 leading-relaxed"><strong>You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.</strong></p><p class="my-4 text-gray-700 leading-relaxed"><strong>Together, we help save lives on our roadways.</strong></p><p class="my-4 text-gray-700 leading-relaxed"><strong>Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.</strong></p><p class="my-4 text-gray-700 leading-relaxed"><strong>Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.</strong></p>

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

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