We are a borderless and mysterious game development studio created by artists, founded by Ikumi Nakamura. 時間、空間、言語、創造性に制限されない中村育美が設立したゲームスタジオです。

we are unseen 

Marketing Manager

Marketing Producer

Community Manager

UNSEEN is seeking a passionate and strategic Marketing Manager to drive marketing initiatives for their games, including the world of KEMURI. The role involves planning and executing impactful campaigns across the game lifecycle, leading influencer and community strategies, and collaborating closely with the PR team to captivate and inspire players globally. The manager will leverage creative ideas and leadership to ensure game success.

Come join UNSEEN as our Marketing Manager! Let's create the world of KEMURI together!The Marketing Manager at UNSEEN will drive the planning and execution of marketing initiatives for our games. You will work closely with the PR team to craft impactful campaigns across the entire game lifecycle and lead influencer and community strategies that captivate and inspire players around the world.We are looking for a passionate and strategic Marketing Manager! Bring your creative ideas and leadership skills to achieve the success of our games together.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Responsibilities:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Develop and Execute Marketing Strategies:</li><li class="leading-relaxed">Conduct market research and competitive analysis for game titles to formulate effective marketing strategies</li><li class="leading-relaxed">Plan and manage digital marketing campaigns, utilizing social media and online advertising for promotional activities</li><li class="leading-relaxed">Collaborate with first parties, agencies and media partners to enhance game visibility and impact</li><li class="leading-relaxed">Manage Marketing and PR Teams:</li><li class="leading-relaxed">Build and lead a publishing team that can support development and launch of UNSEEN’s games</li><li class="leading-relaxed">Train and evaluate team members, providing support to achieve their goals</li><li class="leading-relaxed">Develop and execute PR strategies to boost brand awareness and create a positive image around studio and game</li><li class="leading-relaxed">Monitor Market Trends:</li><li class="leading-relaxed">Continuously monitor gaming market trends to implement the latest marketing techniques and promotional strategies</li><li class="leading-relaxed">Understand and adapt to changing consumer needs and preferences, reflecting them in product strategies</li><li class="leading-relaxed">Community Management:</li><li class="leading-relaxed">Collaborate with the Community Manager to build and maintain strong relationships with the player community, gathering feedback to improve game development</li><li class="leading-relaxed">Develop and execute communication strategies utilizing social media</li><li class="leading-relaxed">Plan and Manage Events:</li><li class="leading-relaxed">Organize and manage game launch events and various promotional events</li><li class="leading-relaxed">Prepare for participation and exhibitions at domestic and international game shows and expos</li></ul>

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The ideal candidate has deep ABM and enterprise campaign experience, thrives in complex GTM environments, and knows how to turn insights into multi-threaded engagement across channels.<h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">ABM Strategy & Orchestrated Campaigns:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Develop and execute account-centric GTM programs across 1:1, 1:few, and 1:many tiers aligned to ICP, segments, and target account lists.</li><li class="leading-relaxed">Partner closely with AEs and SDRs to design multi-step, multi-channel plays that drive engagement across entire buying committees.</li><li class="leading-relaxed">Build integrated campaigns leveraging paid social, email nurtures, direct mail, events, content, and 6sense intent signals.</li><li class="leading-relaxed">Use account intelligence to tailor messaging, sequences, and assets for priority accounts.</li><li class="leading-relaxed">Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Sales, SDR & GTM Collaboration:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics.</li><li class="leading-relaxed">Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events.</li><li class="leading-relaxed">Partner with Field Marketing to support regional events and account-based activations.</li><li class="leading-relaxed">Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Measurement, Insights & Optimization</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Track account engagement, pipeline influence, and conversion metrics using HubSpot/Marketo, Salesforce, GA4, and 6sense.</li><li class="leading-relaxed">Analyze performance across tiers and channels; surface insights that guide improvements and next-best actions.</li><li class="leading-relaxed">Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI.</li><li class="leading-relaxed">Continuously refine targeting, sequencing, and content based on behavioral and intent data.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">What You Bring:</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">5–7 years of B2B marketing experience with a strong emphasis on account based marketing, enterprise campaigns, or sales-aligned GTM motions.</li><li class="leading-relaxed">Proven track record building orchestrated ABM programs that generate and accelerate enterprise pipeline.</li><li class="leading-relaxed">Strong understanding of buying groups, sales cycles, and how to influence accounts at different stages.</li><li class="leading-relaxed">Proficiency with ABM tools such as 6sense, HubSpot/Marketo, Salesforce, LinkedIn Ads, and sales engagement platforms.</li><li class="leading-relaxed">Strong analytical skills—comfortable evaluating account-level insights, funnel metrics, and ROI.</li><li class="leading-relaxed">Experience partnering deeply with SDR and Sales teams to execute coordinated account motions.</li><li class="leading-relaxed">Excellent project management, prioritization, and cross-functional communication skills.</li><li class="leading-relaxed">A test-and-learn mindset and willingness to roll up your sleeves.</li></ul>AppZen is committed to fair and equitable compensation practices.The base pay range for this role is posted above. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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Marketing Manager

Marketing Producer

Community Manager

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