Job Description
UNSEEN is seeking a passionate and strategic Marketing Manager to drive marketing initiatives for their games, including the world of KEMURI. The role involves planning and executing impactful campaigns across the game lifecycle, leading influencer and community strategies, and collaborating closely with the PR team to captivate and inspire players globally. The manager will leverage creative ideas and leadership to ensure game success.
Good To Have:
- Great understanding of Game Industry and current trends
- Passion for games and game development
- Strong decision-making abilities
Must Have:
- Develop and execute effective marketing strategies based on market research and competitive analysis.
- Plan and manage digital marketing campaigns using social media and online advertising.
- Collaborate with partners to enhance game visibility and impact.
- Build and lead a publishing team to support game development and launch.
- Train and evaluate team members to achieve goals.
- Develop and execute PR strategies for brand awareness and positive image.
- Continuously monitor gaming market trends and implement latest marketing techniques.
- Understand and adapt to changing consumer needs for product strategies.
- Collaborate with Community Manager to build player relationships and gather feedback.
- Develop and execute social media communication strategies.
- Organize and manage game launch and promotional events.
- Prepare for participation in domestic and international game shows.
Come join UNSEEN as our Marketing Manager! Let's create the world of KEMURI together!
The Marketing Manager at UNSEEN will drive the planning and execution of marketing initiatives for our games. You will work closely with the PR team to craft impactful campaigns across the entire game lifecycle and lead influencer and community strategies that captivate and inspire players around the world.
We are looking for a passionate and strategic Marketing Manager! Bring your creative ideas and leadership skills to achieve the success of our games together.
Responsibilities:
- Develop and Execute Marketing Strategies:
- Conduct market research and competitive analysis for game titles to formulate effective marketing strategies
- Plan and manage digital marketing campaigns, utilizing social media and online advertising for promotional activities
- Collaborate with first parties, agencies and media partners to enhance game visibility and impact
- Manage Marketing and PR Teams:
- Build and lead a publishing team that can support development and launch of UNSEEN’s games
- Train and evaluate team members, providing support to achieve their goals
- Develop and execute PR strategies to boost brand awareness and create a positive image around studio and game
- Monitor Market Trends:
- Continuously monitor gaming market trends to implement the latest marketing techniques and promotional strategies
- Understand and adapt to changing consumer needs and preferences, reflecting them in product strategies
- Community Management:
- Collaborate with the Community Manager to build and maintain strong relationships with the player community, gathering feedback to improve game development
- Develop and execute communication strategies utilizing social media
- Plan and Manage Events:
- Organize and manage game launch events and various promotional events
- Prepare for participation and exhibitions at domestic and international game shows and expos
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