Healthcare Customer Segment Marketing Business Partner - MED & Central Europe

This role involves shaping and executing marketing strategies for healthcare customers across the MED and Central subregions in Europe, focusing on Italy, Spain, Switzerland, and Austria. The individual contributor will partner with sales, product marketing, and global teams to drive growth in genomic sequencing adoption within healthcare markets. Responsibilities include collaborating with key opinion leaders, managing complex projects, and ensuring alignment across a matrixed organization to achieve strategic objectives.

Must Have

• Bachelor's degree in marketing, Biology, Biochemistry, or related field
• Extensive experience in marketing with a proven track record in healthcare marketing
• Expertise in portfolio marketing, go-to-market strategy, and multi-channel campaign execution
• Strong understanding of genomic sequencing and its role in healthcare
• Ability to influence without authority in a highly matrixed environment
• Exceptional organizational, analytical, and problem-solving skills
• Experience managing budgets and timelines
• Willingness to travel up to 25% across MED and Central Europe
• Develop multi-channel marketing plans for healthcare customers
• Collaborate with sales leaders to drive portfolio strategy
• Manage execution of in-person events and digital experiences
• Create customer-focused content
• Develop and manage marketing budgets to maximize ROI
• Track leads, analyze campaign performance, and report on KPIs
• Align with cross-functional teams on launches and initiatives
• Support development of sales enablement tools
• Conduct market research and share actionable insights
• Provide regular training and updates to sales teams

Perks & Benefits

• Flexible time off
• Private medical insurance
• Compassion and care time off
• Leisure travel insurance
• Pension
• Employee stock purchasing program
• Volunteer time off

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The role

As Healthcare Customer Segment Marketing Business Partner here, you will play a pivotal role in shaping and executing marketing strategies for healthcare customers across the MED and Central subregions in Europe with a focus on Italy, Spain, Switzerland and Austria.

This highly visible individual contributor role partners closely with sales, product marketing, and global teams to deliver impactful initiatives that drive growth in genomic sequencing adoption within healthcare markets. You will collaborate with key opinion leaders, manage complex projects, and ensure alignment across a matrixed organization to achieve strategic objectives.

Employee benefits are industry-leading and include flexible time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off, and much more!

Why you

You are a dynamic marketing professional with a strong background in healthcare marketing and a passion for combining creativity with analytics to deliver measurable impact. You bring:

• A bachelor's degree in marketing, Biology, Biochemistry, or related field
• Extensive experience in marketing, with a proven track record in healthcare marketing
• Expertise in portfolio marketing, go-to-market strategy, and multi-channel campaign execution
• Strong understanding of genomic sequencing and its role in healthcare
• Ability to influence without authority in a highly matrixed environment
• Exceptional organizational, analytical, and problem-solving skills, with experience managing budgets and timelines
• Willingness to travel up to 25% across MED and Central Europe

Key Responsibilities

Healthcare Segment Strategy

• Develop multi-channel marketing plans for healthcare customers based on market trends and competitor insights
• Collaborate with sales leaders to drive portfolio strategy and define engagement approaches using networks such as LinkedIn and ResearchGate

Strategy Implementation

• Partner with commercial teams to build tactical plans aligned with growth objectives
• Manage execution of impactful in-person events and digital experiences
• Create customer-focused content and work with omnichannel teams for optimal deployment

Budget & Performance Management

• Develop and manage marketing budgets to maximize ROI
• Track leads, analyze campaign performance, and report on KPIs to ensure continuous improvement

Cross-Functional Collaboration

• Align with sales, product, regional marketing, Medical Affairs, and Strategic Growth teams on launches and initiatives
• Support development of sales enablement tools and customer-facing materials

Market Insights & Training

• Conduct market research and share actionable insights
• Provide regular training and updates to sales teams on trends and strategies

#LI-REMOTE

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.