Lifecycle Marketing Manager

Manychat is seeking a Lifecycle Marketing Manager to develop and execute campaigns across email, push, and in-app messaging. This role focuses on optimizing the customer journey to drive acquisition, activation, retention, and monetization. The manager will collaborate with various teams, conduct A/B testing, analyze performance, and define the future state of customer engagement. The ideal candidate has 3-5 years of experience in lifecycle marketing, with at least two years at a product-led growth (PLG) company, combining creativity with data-driven decision-making.

Must Have

• 3-5 years of experience in lifecycle marketing, CRM, or email marketing
• At least two years at a PLG company
• Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms
• Strong analytical skills and experience optimizing activation, engagement, and conversion rates
• Experience designing automated lifecycle campaigns across multiple channels
• Comfortable collaborating with creative teams and writing effective campaign briefs
• Attention to detail and ability to manage multiple projects in a fast-paced environment
• A test-and-learn mindset with a passion for improving customer experiences

Perks & Benefits

• Annual professional development reimbursement for conference tickets, online courses, and other relevant resources
• Comprehensive medical, dental, and vision coverage for you and your dependents
• Hybrid work and generous leave options
• In-office perks, including free meals and snacks
• Company-funded sport activities, annual offsites and team-building events

WHO WE ARE 🌍Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, Telegram, and TikTok.Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.With 250+ teammates across three continents — we help more than one million businesses worldwide interact with billions of customers in real-time at scale.WHO WE'RE LOOKING FOR 🌟Great marketing is about creating the right moments. We’re looking for a professional to be the one making those moments happen – developing and executing lifecycle marketing campaigns that drive acquisition, activation, retention, and monetization.You’ll own email, push, and in-app messaging strategies and collaborate across teams to optimize the customer journey, shaping how we connect with users at every stageThe ideal candidate has 3-5 years of experience in lifecycle marketing, with at least two years at a product-led growth (PLG) company. You know how to mix creativity with data, working with design and analytics teams to craft campaigns that not only look great but also drive results.WHAT YOU'LL DO 🚀* Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging.* Improve key metrics such as acquisition, trial-to-paid conversion and free-to-trial conversions.* Help define and implement the future state of our customer engagement platform.* Collaborate with content, design, product marketing, product, and data teams to align messaging and optimize customer touchpoints.* Conduct A/B testing and analyze campaign performance to refine strategies.* Write clear and effective creative briefs for the design team.* Ensure flawless execution of campaigns and proactively identify opportunities for improvement.* Balance creativity with data-driven decision-making, leveraging tools like Tableau to analyze performance.* Challenge the lifecycle team and broader marketing organization to think bigger and drive better outcomes for customers.TO BE SUCCESSFUL IN THIS ROLE 💥You'll need:* 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with at least two years at a PLG company.* Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms.* Strong analytical skills and experience optimizing activation, engagement, and conversion rates.* Experience designing automated lifecycle campaigns across multiple channels.* Comfortable collaborating with creative teams and writing effective campaign briefs.* Attention to detail and ability to manage multiple projects in a fast-paced environment.* A test-and-learn mindset with a passion for improving customer experiences.WHAT WE OFFER 🤗We care deeply about your growth, well-being, and comfort:* 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.* 💙Comprehensive medical, dental, and vision coverage for you and your dependents.* 🪴 Hybrid work and generous leave options to prioritize your work-life balance.* 🍽️ In-office perks, including free meals and snacks.* 🤝 Company-funded sport activities, annual offsites and team-building events.Visa sponsorship for this role is currently not available.Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.With my application, I accept the Manychat Privacy Policy._