The Marketing Manager will develop and execute global marketing strategies for TiMi Studio Group's products, focusing on end-to-end execution from market entry to post-launch operations in target regions. This role involves brand building, understanding anime/ACG fan communities, and designing tailored campaigns. The manager will integrate various marketing activities, including online advertising, social media, KOL/Vtuber collaborations, and community operations. Candidates need over 5 years of overseas gaming marketing experience, familiarity with social media platforms, strong project management, creative planning, and copywriting skills, and a deep passion for anime/ACG culture.

Must Have

• Develop and execute global marketing strategies for product launches and updates.
• Build and enhance product brand image, understanding regional cultural characteristics.
• Integrate internal and external resources for comprehensive marketing activities.
• Over 5 years of overseas marketing experience in the gaming industry.
• Familiarity with major social media platforms and strong business connections to KOLs/Vtubers.
• Strong project management, creative planning, and copywriting skills.
• Passion for anime/ACG culture and games with deep community understanding.

Good to Have

• Prior experience leading full-cycle marketing campaigns for anime/ACG games from 0 to 1.

Business Unit

TiMi Studio Group is an award-winning game development and operations team that strives to improve global players’ entertainment quality. TiMi is part of Tencent Games and is headquartered in Shenzhen, China with offices in Los Angeles, Montreal, Seattle, Shanghai and Chengdu. It strives to create high quality, high fidelity, highly creative games across a wide variety of genres and multiple platforms.

What the Role Entails

• Develop Marketing Strategies:

Participate in formulating the product’s global publishing strategy. Take full ownership of end-to-end marketing execution in the target regions—from initial market entry to post-launch operations—including product testing, pre-registration, launch, and version updates, with detailed planning and execution for each milestone.

• Brand Building & User Insights:

Build and enhance the product’s brand image. Deeply understand the core needs and cultural characteristics of anime/ACG fan communities in different regions. Support product positioning and brand strategy development, and design tailored marketing campaigns accordingly.

• Integrated Marketing Execution:

Integrate internal and external resources to plan and manage comprehensive marketing activities—including online advertising, social media, content marketing, KOL/Vtuber collaborations, offline landmark advertising, cross-brand partnerships, and community operations—while ensuring project progress and final outcomes meet expectations.

Who We Look For

• Over 5 years of overseas marketing experience in the gaming industry; prior experience leading full-cycle marketing campaigns for anime/ACG games from 0 to 1 is highly preferred.
• Familiar with the operating models of major social media platforms in target regions, with strong business connections to KOLs/Vtubers and media vendors.
• Strong project management, creative planning, and copywriting skills.
• Passionate about anime/ACG culture and games, with a deep understanding of the community.

Why Join Us?

Join forces with one of the most successful studios in the world, as TiMi expands its efforts to create games that improve global players’ entertainment quality. The award-winning studio has proven itself capable of creating high quality, high fidelity, highly creative games and is looking for ambitious talent to grow its reach to global players!

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Who we are

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.