Growth Manager

Our client is a fast-growing web3 startup building something collectors will love. They're looking for a Marketing Associate with a growth mindset — someone who loves experimenting, shipping fast, and figuring out what actually moves numbers. You don't need prior crypto or web3 experience, curiosity to learn is enough. This role involves working directly with founders to scale the product, optimize conversion funnels, and build a consistent content engine.

Must Have

• Work directly with founders to scale the product
• Remix content for different platforms
• Find creative ways to convert users across channels
• Design and execute campaigns that drive top-of-funnel growth
• Move fast from concept to launch
• Build a consistent content engine with creators
• Optimize conversion funnels and landing pages
• Track performance, run experiments, pull insights from analytics
• Present actionable recommendations to the team
• 3+ years of experience in growth marketing, performance marketing, content strategy, or campaign execution
• Proven track record of launching and scaling campaigns end-to-end
• Deep fluency with social platforms: TikTok, IG Reels, YouTube Shorts, X (Twitter), and emerging channels
• Experience managing creators, freelancers, or agencies
• Strong grasp of funnel metrics (CTR, CVR, CAC, LTV, drop-off analysis)
• Self-starter with a startup mindset
• Open to travel for team events, conferences, and live activations

Good to Have

• Experience with TCG, collectibles, gaming culture, or hobby communities

Overview

Our client is a fast-growing web3 startup building something collectors will love. They're looking for a Marketing Associate with a growth mindset — someone who loves experimenting, shipping fast, and figuring out what actually moves numbers. You don't need prior crypto or web3 experience, curiosity to learn is enough.

What You Will Do

• Working directly with the founders to scale the product, remix content for different platforms, and find creative ways to convert users across channels.
• Design and execute campaigns that drive top-of-funnel growth.
• Move fast from concept to launch
• Build a consistent content engine with creators (in-house or external) that attracts and converts new users weekly
• Optimize conversion funnels and landing pages
• Track performance, run experiments, pull insights from analytics, and present actionable recommendations to the team

What You Will Need

• 3+ years of experience in growth marketing, performance marketing, content strategy, or campaign execution (preferably at a startup or fast-moving agency)
• Proven track record of launching and scaling campaigns end-to-end — from brainstorm to reporting
• Deep fluency with social platforms: TikTok, IG Reels, YouTube Shorts, X (Twitter), and emerging channels
• Experience managing creators, freelancers, or agencies
• Strong grasp of funnel metrics (CTR, CVR, CAC, LTV, drop-off analysis) and eagerness to learn more advanced analytics
• Self-starter with a startup mindset: you thrive with ambiguity, think outside the box, and don't need hand-holding
• Open to travel for team events, conferences, and live activations
• Experience with TCG, collectibles, gaming culture, or hobby communities is a big plus