GTM Marketing Lead

Seeking a hands-on Growth Hacker / GTM Marketing Lead to spearhead U.S. market expansion for our consumer-facing social commerce product. This role involves owning the go-to-market strategy, focusing on TikTok-native growth loops, creator partnerships, and performance marketing. It's a builder position, requiring active campaign execution, channel testing, and developing repeatable growth playbooks. The ideal candidate will leverage prior experience scaling consumer products into the U.S. market to drive our growth and expansion.

Must Have

• Lead GTM execution for U.S. market expansion.
• Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.
• Build relationships with U.S.-based creators, affiliates, and communities.
• Design and run experiments across acquisition channels.
• Optimize CAC and identify repeatable channels to scale.
• Implement and optimize viral loops, referral programs, and gamification mechanics.
• Run creator campaigns and affiliate activations directly on TikTok.
• Analyze creative performance and identify conversion drivers.
• Build content + performance dashboards.
• Work closely with Product & Ops to align marketing experiments.
• Feed U.S. market insights into product development.
• 3-5+ years of growth marketing / GTM experience in consumer apps or startups.
• Proven track record of expanding into the U.S. market.
• Deep familiarity with TikTok marketing & tools.
• Skilled in low-cost, high-impact growth experiments.
• Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
• Startup mindset: scrappy, resourceful, experimental.

Perks & Benefits

• Remote-first (with willingness to travel to Indonesia HQ as needed)

We are seeking a hands-on Growth Hacker / GTM Marketing Lead to drive our U.S. market expansion. You’ll own the go-to-market strategy for our consumer-facing social commerce product, with a focus on TikTok-native growth loops, creator partnerships, and performance marketing.

This is a builder role — not just setting strategy but actively running campaigns, testing channels, and building repeatable growth playbooks. You’ll leverage your prior experience scaling a consumer product into the U.S. market to help us land and expand.

What You Will Do

• US Market Expansion
• Lead GTM execution to expand our product into the U.S.
• Localize positioning, messaging, and campaigns for the U.S. consumer & creator ecosystem.
• Build relationships with U.S.-based creators, affiliates, and communities.

• Growth Hacking & Marketing Execution
• Design and run experiments across acquisition channels (TikTok, IG Reels, YouTube Shorts, referral loops, paid social).
• Optimize CAC and identify repeatable channels to scale.
• Implement and optimize viral loops, referral programs, and gamification mechanics.

• TikTok & Creator Marketing
• Run creator campaigns and affiliate activations directly on TikTok.
• Analyze creative performance and identify what hooks, sounds, and formats drive conversion.
• Build content + performance dashboards to measure growth funnel effectiveness.

• Cross-Functional Collaboration
• Work closely with Product & Ops to align marketing experiments with product launches.
• Feed back U.S. market insights into product development and roadmap prioritization.

What You Will Need

• 3–5+ years of growth marketing / GTM experience in consumer apps or startups.
• Proven track record of expanding into the U.S. market.
• Deep familiarity with TikTok marketing & tools (ads manager, creator marketplace, analytics, etc.).
• Skilled in low-cost, high-impact growth experiments (referrals, community, virality, lifecycle marketing).
• Data-driven: able to build dashboards, measure funnel metrics, and pivot fast.
• Startup mindset: scrappy, resourceful, experimental.
• Remote-first, with willingness to travel to Indonesia HQ as needed.