Field Marketing Manager

Our client, a growing B2B technology company, is seeking a Field Marketing Manager to develop and execute marketing strategies for their AI-driven workflow automation solutions. This role involves identifying ideal customer profiles, crafting compelling messaging, developing sales assets, and executing multi-channel outreach campaigns. The manager will also track performance, optimize campaigns, and represent the product at events, contributing to the company's innovation and product quality focus.

Must Have

• 4+ years of experience in Software Sales, Business Development, or Growth Marketing
• Experience in B2B SaaS or technical software environments
• Excellent verbal and written communication skills
• Strong presentation and storytelling ability
• Solid analytical skills with experience using data tools for performance tracking

OverviewOur client is a growing B2B technology company developing AI-driven solutions that help enterprise businesses to automate workflow; with clients across shopping mall, public sector, real estate, finance and NASDAQ companies. While they operate in a startup environment with a strong focus on innovation, product quality, and practical AI application.### What you will do:* Identify the ideal customer profile (ICP) and deeply understand user pain points through conversations with current and prospective customers.* Craft messaging that resonates with target audiences and reflects real business needs.* Develop and maintain sales assets such as product decks, case studies, one-pagers, and marketing collateral.* Produce content that supports both outbound and nurture-focused campaigns.* Build strategic account lists to support Account-Based Marketing (ABM) and business development outreach.* Plan and execute outreach campaigns across channels like LinkedIn, email, and other prospecting platforms.* Track performance data and optimise campaigns based on key metrics and campaign conversion rates.* Represent the product in virtual or in-person events, delivering engaging presentations and product pitches when required.* Stay updated with the latest trends in digital marketing especially within the AI and automation space.### What you will need:* 4+ years of experience in Software Sales, Business Development, Growth Marketing, or similar roles - ideally within B2B SaaS or technical software environments.* Excellent verbal and written communication skills with the ability to craft compelling narratives.* Strong presentation and storytelling ability for webinars and physical events.* Solid analytical skills with experience using data tools for performance tracking.