Marketing & Demand Generation Specialist

Aristocrat is seeking a dynamic and meticulous Marketing & Demand Generation Specialist for a 12-month parental cover. This role is crucial for planning and executing world-class customer engagement and demand generation programs, collaborating with marketing, product, and sales teams. The specialist will manage online B2B campaigns using Marketing Cloud Account Engagement (MCAE/Pardot) and Salesforce, assist with industry events, and promote innovative gaming solutions. This position requires a competitive drive and a focus on flawless execution.

Must Have

• Proven experience in B2B email marketing, ideally within gaming, hospitality, or technology sectors
• Proven ability in crafting and implementing a contact strategy with key collaborator management
• Proficiency with MCAE/Pardot (or equivalent, i.e., Marketo) and Salesforce is essential
• Solid knowledge of lead lifecycle and approaches to demand generation
• Excellent writing and editing skills, with strong attention to detail and brand tone
• Ability to manage multiple projects and deadlines

Perks & Benefits

• World Leader in Gaming Entertainment
• Robust benefits package
• Global career opportunities
• Environment where individual differences are valued
• Opportunity to realize potential
• Welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity

We are on an ambitious journey to transform the world of gaming with our innovative solutions. We are seeking an exceptionally dynamic and meticulous specialist to join our team for a 12-month parental cover. This role is pivotal in planning and establishing a world-class programme of customer engagement and demand generation, collaborating across the marketing, product, and sales teams. This is your opportunity to be a part of a team that thrives on competition and flawless execution!

As a specialist, you will use Marketing Cloud Account Engagement (MCAE – formerly Pardot) to manage online B2B campaigns. You will work closely with Salesforce and additional data sources. You will also assist with key industry events and help promote product marketing efforts that highlight our innovative gaming solutions.

What You'll Do

• Plan and build a customer contact programme in conjunction with existing sales processes and key collaborators
• Complete segmented campaigns to promote new gaming machine products and gaming solutions to Hotels and Clubs across Australia
• Manage lead nurturing workflows and automated programs in MCAE/Salesforce
• Segment and maintain email lists for accurate targeting and personalisation
• Analyse campaign performance and optimise based on important metrics (open rates, CTR, conversions, etc.)
• Ensure compliance with privacy and industry-specific regulations
• Work with the extended marketing team in the US on campaigns, website build, and capture forms
• Ensure consistency in messaging and branding across all marketing assets
• Support pre- and post-event email communications for major gaming expos and seminars
• Coordinate with sales and events teams to align messaging and lead capture strategies
• Assist in marketing support for events and trade shows
• Help manage updates to product documentation and digital assets

What We're Looking For

• Proven experience in B2B email marketing, ideally within gaming, hospitality, or technology sectors
• Proven ability in crafting and implementing a contact strategy with key collaborator management
• Proficiency with MCAE/Pardot (or equivalent, i.e., Marketo) and Salesforce is essential
• Solid knowledge of lead lifecycle and approaches to demand generation
• Excellent writing and editing skills, with strong attention to detail and brand tone
• Ability to manage multiple projects and deadlines