Acquisition Strategist

Aristocrat is seeking an ambitious Acquisition Strategist to advise user acquisition strategies for the Massachusetts Lottery’s iLottery program. This role involves collaborating with a world-class marketing team to impact growth, partnering with internal teams and external collaborators to execute multi-channel acquisition strategies aligned with company goals, and optimizing results by identifying growth opportunities.

Must Have

• Guide the creation of user acquisition approaches to achieve iLottery growth goals.
• Serve as a strategic advisor to internal teams, media partners, and affiliate networks.
• Supervise acquisition performance across all channels to identify optimization opportunities.
• Recommend and coordinate structured testing strategies to drive continuous performance improvement.
• Analyze acquisition data to evaluate channel efficiency and advise media mix decisions.
• Define and maintain acquisition critical metrics and benchmarks; communicate findings to collaborators.
• Partner with CRM, analytics, and data teams for accurate attribution and reporting.
• Assist with acquisition budget planning, forecasting, and pacing oversight.
• Direct affiliate strategy including partner recruitment, onboarding, and performance evaluation.
• Recommend offers, creative strategies, and promotional tactics to optimize affiliate performance.
• Review affiliate reports and collaborate on invoicing and reconciliation processes.
• Collaborate with creative, brand, and compliance groups for campaign material adherence.
• Support the development of co-branded or partner-led campaigns.
• Partner with CRM and remarketing teams for a cohesive, full-funnel method.
• Manage the Acquisition Coordinator by coordinating daily responsibilities and professional development.

Good to Have

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or comparable training/experience).
• 5+ years experience in acquisition or affiliate marketing and/or similar role in a digital marketing environment.
• Strong understanding of digital acquisition channels and performance metrics, with an emphasis on analysis and careful planning.
• Experience working with or managing external media agencies, affiliate partners, or marketing vendors.
• Proficiency with marketing analytics tools such as Google Analytics and Power BI.
• Familiarity with attribution platforms including AppsFlyer and Outflink.
• Familiarity with compliance and regulatory requirements in highly supervised industries.
• Strong communication, presentation, and collaborator leadership skills.
• Understanding of user acquisition funnels, conversion optimization principles, and campaign testing strategies.

Perks & Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• 401(k) plan with employer matching

At Aristocrat, we believe in harnessing the power of play to add happiness to life, and we seek an ambitious Acquisition Strategist to join our diverse team. You will play a meaningful role in advising user acquisition strategies for the Massachusetts Lottery’s iLottery program. This opportunity offers the chance to collaborate with a world-class marketing team and impact our growth trajectory. You will partner with internal teams and external collaborators to carry out multi-channel acquisition strategies aligned with company goals. If you are passionate about optimizing results and finding growth opportunities, this is the role for you!

What You'll Do

• Guide the creation of user acquisition approaches to achieve iLottery growth goals, ensuring consistency with wider marketing and business aims.
• Serve as a strategic advisor to internal teams, media partners, and affiliate networks by providing direction on campaign strategy, audience targeting, messaging, and promotional offers.
• Supervise acquisition performance across all channels, including paid media, strategic partnerships, influencer outreach, and affiliate marketing, to identify optimization opportunities.
• Recommend and coordinate structured testing strategies (such as A/B and multivariate tests) to drive continuous performance improvement in collaboration with agency partners.
• Analyze acquisition data to evaluate channel efficiency, advise media mix and targeting decisions, and identify trends or areas for improvement.
• Define and maintain acquisition critical metrics and benchmarks; generate performance insights and communicate findings to collaborators.
• Partner with CRM, analytics, and data teams to maintain accurate attribution and reporting within the marketing technology stack.
• Assist with acquisition budget planning, forecasting, and pacing oversight. Ensure spend aligns with return on investment goals in partnership with finance and agency teams.
• Direct affiliate strategy in collaboration with third-party networks or agency partners, including partner recruitment, onboarding, and performance evaluation.
• Recommend offers, creative strategies, and promotional tactics to optimize affiliate performance while maintaining cost-per-acquisition efficiency.
• Review affiliate reports and collaborate with internal and external groups to ensure invoicing and reconciliation processes are completed accurately.
• Collaborate with creative, brand, and compliance groups to confirm that acquisition and affiliate campaign materials adhere to regulatory requirements and brand standards.
• Support the development of co-branded or partner-led campaigns to increase reach and transparency.
• Partner with CRM and remarketing teams to deliver a cohesive, full-funnel method that drives player conversion and early retention.
• Manage the Acquisition Coordinator by coordinating daily responsibilities, client results, and professional development.

What We're Looking For

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A comparable amount of training and related experience may be substituted.
• 5 years+ experience in acquisition or affiliate marketing and/or similar role in a digital marketing environment preferred.
• Strong understanding of digital acquisition channels and performance metrics, with an emphasis on analysis and careful planning.
• Experience working with or managing external media agencies, affiliate partners, or marketing vendors.
• Proficiency with marketing analytics tools such as Google Analytics and Power BI, with the ability to translate data into actionable insights.
• Familiarity with attribution platforms including AppsFlyer and Outflink to support campaign tracking and performance measurement.
• Familiarity with compliance and regulatory requirements in highly supervised industries such as lottery or gaming.
• Strong communication, presentation, and collaborator leadership skills.
• Understanding of user acquisition funnels, conversion optimization principles, and campaign testing strategies.