Senior Media Analyst

Gupta Media, founded over 25 years ago, is an advertising agency specializing in digital media for entertainment, big brands, and sports. They are seeking Senior Media Analysts with extensive experience in digital media planning, buying, and reporting, particularly for high-priority global campaigns. The role involves optimizing campaigns, analyzing performance, presenting insights to clients, and staying current with digital marketing trends, contributing to team strategy and mentoring junior staff.

Must Have

• Plan, build, and optimize campaigns across digital platforms (Facebook Ads, Google Ads)
• Analyze campaign performance and present insights to clients
• Advanced knowledge of Facebook Ads and Google Ads
• 3+ years of experience managing ROI-focused digital media campaigns
• Strong analytical skills and technical competency with data
• Ability to multitask and prioritize workload
• Bachelor’s degree or higher

Good to Have

• Experience in leading results-driven e-commerce and lead generation programs
• Experience with Snap Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
• Understanding of Google Analytics and/or Google Data Studio
• Ability to create custom data models in Sheets/Excel

Perks & Benefits

• Annual bonus plan
• Health insurance
• Dental insurance
• Vision insurance
• Pet insurance
• Flexible Savings Accounts
• Dependent Care Savings Accounts
• 401(k) with up to 5% Safe Harbor contributions
• Paid time off
• Paid family leave
• Commuting stipends
• Wellness stipends
• Opportunities for professional development
• Career growth opportunities

Gupta Media was founded over 25 years ago on the idea that advertising could create huge leverage in our clients' businesses. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (Cleveland Cavaliers, Washington Commanders, Florida Panthers). We have a global client base with a growing local roster across B2B and B2C brands for campaign, content, and branding assignments.

We are looking for Senior Media Analysts to join our team. Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients. Experience in leading results-driven e-commerce and lead generation programs is highly desired.

We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.

Specific job responsibilities include:

• Plan, build, and optimize campaigns across digital platforms like Facebook Ads and Google Ads;
• Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly. We’ve built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;
• Building strong client relationships through effective communications and insights, leading client presentations.
• Stay current on trends in digital marketing and sharing best practices, emerging products and platforms;
• Internally provide insights to help impact and improve team strategy, including supporting the training and mentoring of new hires and junior staff.

Required Skills and Education:

• Bachelor’s degree or higher;
• 3+ years of experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation is an added plus;
• Advanced knowledge of Facebook Ads and Google Ads is required, and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred;
• Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements;
• Ability to multitask and prioritize workload across multiple projects;
• High level of enthusiasm and professionalism;
• Curiosity – An important trait in every role on every team within our organization.

Work Environment

Gupta Media is an office-first organization.

Our Commitment

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

Compensation

At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $90,000 - $105,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

Candidates must be authorized to work in the US for at least 3 years.