Product Marketing Manager - Maternity Cover

Progress (Nasdaq: PRGS) is a software provider enabling customers to develop, deploy, and manage AI-powered applications. We are seeking a Product Marketing Manager for a maternity cover position (approx. 1-1.5 years). This role involves leading product launches, influencing industry trends, and accelerating business growth. The ideal candidate will have a blend of software industry experience, business and technical skills, a big-picture vision, and a drive for results, focusing on understanding customer needs and market solutions.

Must Have

• Partner with Product Management, Demand Generation, Technical Relations, and Sales to develop and execute a feasible, growth-oriented GTM strategy
• Own customer insight programs to uncover requirements and market data
• Develop differentiated product positioning and messaging
• Communicate product value by translating technical features into clear, benefits-oriented language
• Create and evangelize the market strategy to customers, partners, staff, analysts, and press
• Collaborate with Sales and Marketing functions to create high-impact materials and sales enablement tools
• Deliver thought-leadership content via industry events, blogs, videos, and other outlets
• Analyze and refine the customer journey to best match buyer personas
• Coordinate marketing release cycles for owned products by creating engaging customer communications
• Enable cross-functional teams with the knowledge and tools they need to execute strategies
• Lead cross-functional projects and sometimes teams to drive business unit results
• Outstanding written and verbal communication skills in English
• Ability to speak to executive management to present projects, proposals, and outcomes
• Depth in marketing knowledge – strategic planning, gathering and using market data, GTM strategies, competitive strategies, and consumer insights marketing
• History of developing effective pitch decks, sales plays, and marketing messaging
• Ability to travel for conferences and customer visits when needed
• Understanding of unique business and marketing considerations (pricing, selling strategies, market trends)
• Evidence of exceptional teamwork and collaboration skills
• Adaptable and resilient, demonstrating comfort in a fast-paced environment
• Ability to self-motivate, initiate, and innovate
• Solid understanding of the web application development market, including trends, competitors, and developer marketing
• Proven B2B product marketing experience with a background in technology

Good to Have

• Experience with product marketing frameworks such as Forrester SiriusDecisions and Pragmatic Marketing

Perks & Benefits

• Generous remuneration package
• Employee Stock Purchase Plan Enrollment
• 30 days paid annual vacation
• An extra day off for your birthday
• 2 additional days off for volunteering
• Premium healthcare and dental care coverage
• Additional pension insurance
• Well-equipped gym on-site with CrossFit equipment and a climbing wall
• Co-funded Multisport card
• Daycare Center for your little ones onsite
• Flexible working hours
• Free underground parking with a designated space for bikes, motorbikes and electric scooters

Job Summary

We are Progress (Nasdaq: PRGS) - the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI-powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Product Marketing Manager and help us do what we do best: propelling business forward.

As a Product Marketing Manager, you’ll be at the forefront of launching transformative products, influencing industry trends, and accelerating business growth. Successful candidates possess a unique blend of experience in the software industry, business and technical skills, a big-picture vision, and the drive to make that vision a reality. The right candidates will be passionate about spending time in the market to understand customer needs and find innovative solutions for the broader markets that Progress intends to capture. Energetic, strategic thinkers who thrive in competitive environments, with a bias towards action and results, will enjoy a successful career on our product marketing team.

Please note that this is a maternity cover position with an approximate duration of 1 - 1,5 years.

In this role, you will:

• Partner with Product Management, Demand Generation, Technical Relations, and Sales to develop and execute a feasible, growth-oriented GTM strategy that addresses the ever-changing market and competitive landscape.
• Own customer insight programs to uncover requirements and market data that will help guide product management efforts and customize messages to different audiences and industries.
• Develop differentiated product positioning and messaging that highlights our products' unique benefits and addresses customer pain points in a compelling way
• Communicate product value by deeply understanding product capabilities and translating technical features into clear, benefits-oriented language that speaks directly to the needs of our target audience
• Create and evangelize the market strategy to customers, partners, staff, analysts, and press
• Collaborate with Sales and Marketing functions to create high-impact materials and sales enablement tools, including product presentations, brochures, demos, success stories, and competitive battle cards, to equip teams with the knowledge and resources needed to sell confidently and effectively
• Deliver thought-leadership content via industry events, blogs, videos, and other outlets for both individual product lines and the portfolio
• Analyze and refine the customer journey to best match buyer personas and their preferred purchasing processes
• Coordinate marketing release cycles for owned products by creating engaging customer communications that drive product adoption and customer advocacy
• Enable cross-functional teams with the knowledge and tools they need to execute strategies that lead to positive outcomes and lead cross-functional projects and sometimes teams to drive business unit results.

Your background:

• Outstanding written and verbal communication skills in English and an ability to tailor communication styles to different audiences, e.g. developers, technical decision-makers, marketing personas, and external customer/partner audiences
• Ability to speak to executive management to present projects, proposals, and outcomes.
• Depth in marketing knowledge – strategic planning, gathering and using market data to evaluate new markets, personas, creation of GTM strategies, competitive strategies, and consumer insights marketing. Experience with product marketing frameworks such as Forrester SiriusDecisions and Pragmatic Marketing is a plus
• History of developing effective pitch decks, sales plays, and marketing messaging to support go-to-market efforts
• Ability to travel for conferences and customer visits when needed
• Understanding of unique business and marketing considerations (pricing, selling strategies, market trends) and ability to use product marketing best practices to improve both internal processes and external offerings, leading teams, and initiatives.
• Evidence of exceptional teamwork and collaboration skills with the ability to work closely with cross-functional teams, including sales, growth marketing, and product management, to achieve shared goals and drive the company’s top-line growth.
• Adaptable and resilient, demonstrating comfort in a fast-paced environment with the ability to pivot as needed to address changing market dynamics
• The ability to self-motivate, initiate, and innovate. It is vital to plan and prioritize work that leads to measurable results.
• A solid understanding of the web application development market, including trends, competitors, and the nuances of developer marketing (e.g., .NET and/or JavaScript).
• Proven B2B product marketing experience with a background in technology.

If this sounds like you and fits your experience and career goals, we’d be happy to chat.

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

Compensation

• Generous remuneration package.
• Employee Stock Purchase Plan Enrollment.

Vacation, Family, and Health

• 30 days paid annual vacation.
• An extra day off for your birthday.
• 2 additional days off for volunteering.
• Premium healthcare and dental care coverage.
• Additional pension insurance.
• Well-equipped gym on-site with CrossFit equipment and a climbing wall.
• Co-funded Multisport card.
• Daycare Center for your little ones onsite.
• Flexible working hours
• Free underground parking with a designated space for bikes, motorbikes and electric scooters.

Apply now!

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress.