Growth Marketing Lead

Runway

Job Summary

We are building AI to simulate the world through merging art and science, believing world models are at the frontier of AI progress. This Growth Marketing Lead role involves owning and scaling our growth engine end-to-end, blending experimentation, performance optimization, and analytics. The ideal candidate brings an engineer’s mindset to marketing, comfortable with building measurement systems, working with product and engineering, and using data to drive decisions.

Must Have

  • Own the full growth funnel across acquisition, activation, conversion, and retention.
  • Instrument and maintain analytics across the product.
  • Define all core growth events and metrics.
  • Measure traffic sources, attribution, and downstream user behavior.
  • Identify funnel drop-offs and efficiency opportunities through analysis.
  • Design and run growth experiments across channels.
  • Connect product releases and feature launches to measurable impacts on growth and retention.
  • Analyze SEO and organic performance through a conversion and intent lens.
  • Deep understanding of user funnels and conversion drivers.
  • Strong experience with product and marketing analytics tools.
  • Proficiency in SQL and working with event-level data.
  • Experience measuring and prioritizing analytics in fast-moving environments.
  • Ability to translate data into actionable insights.

Job Description

We are building AI to simulate the world through merging art and science.

We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.

World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.

Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.

About the role

\*Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle

We are hiring a Growth Marketing Lead to own and scale our growth engine end-to-end. This role blends growth experimentation, performance optimization, and analytics ownership to ensure we can accurately measure, diagnose, and improve how users discover our product, move through our funnel, and convert. The ideal candidate brings an engineer’s mindset to marketing: someone who is comfortable building measurement systems, working with product and engineering, and using data to drive decisions.

What you’ll do

  • Own the full growth funnel across acquisition, activation, conversion, and retention
  • Instrument and maintain analytics across the product and define all core growth events and metrics
  • Measure traffic sources, attribution, and downstream user behavior to understand true conversion drivers
  • Identify funnel drop-offs and efficiency opportunities through cohort, funnel, and experiment analysis
  • Design and run growth experiments across channels that increase conversion throughout the funnel
  • Connect product releases and feature launches to measurable impacts on growth and retention
  • Analyze SEO and organic performance through a conversion and intent lens

What you’ll need

  • 5+ years in growth analytics, marketing analytics, or analytics engineering
  • Deep understanding of user funnels and conversion drivers
  • Strong experience with product and marketing analytics tools
  • Proficiency in SQL and working with event-level data
  • Experience measuring and prioritizing analytics in fast-moving environments
  • Ability to translate data into actionable insights that inform our broader marketing and growth strategies

The company strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.

There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.

Salary Range: $180,000 - $230,000

Working at the Company

**Great things come from great teams.

We’d love to hear from you.**

We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.

More about the Company

We're excited to be recognized as a best place to work Crain's

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5 Skills Required For This Role

Growth Strategies Game Texts Html Seo Sql