Lifecycle Marketing Manager

Birdy Grey is seeking a Lifecycle Marketing Manager to lead email and SMS marketing initiatives, focusing on developing and executing strategies that enhance customer engagement and retention. This role involves managing various email and SMS touchpoints, crafting automated lifecycle journeys, and utilizing testing and best practices to optimize performance. The ideal candidate will collaborate across teams, synthesize campaign data into actionable insights, and ensure alignment with business goals in a fast-paced eCommerce environment.

Must Have

• Lead email and SMS marketing initiatives
• Develop and execute customer engagement and retention strategies
• Manage email and SMS touchpoints and automated lifecycle journeys
• Utilize A/B and multivariate testing for optimization
• Synthesize campaign data into actionable insights
• Ensure alignment with business goals
• Maintain and optimize email/SMS channels (deliverability, list health, segmentation)
• Collaborate with cross-functional teams
• Bachelor’s Degree required
• 5+ years Email and SMS experience
• Expert knowledge of email best practices
• Proficient in HTML/CSS, Excel, Google Analytics
• Strong analytical and quantitative skills
• Excellent communication and organizational skills

Good to Have

• Start-up experience
• Interest in bridal and fashion

Perks & Benefits

• Competitive Compensation (based on experience and performance + Annual Performance Bonus)
• 100% employer covered medical, dental & vision plans
• 50% spouse and dependent medical coverage
• Access to One Medical + Mental Health Benefits
• 401K + up to 4% match after 3 months
• Flexible Open PTO Policy + 11 paid holidays
• Monthly wellness day + monthly wellness stipend + summer Fridays
• Partial remote with a high level of autonomy and accountability
• $25 monthly WIFI stipend
• Free bridesmaid dresses + 50% discounts on Birdy Grey products
• 3 months of paid parental leave

THE COMPANY: BIRDY GREY

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY: Lifecycle Marketing Manager

REPORTS TO: Growth Marketing Director

LOCATION: US - Remote (West Coast Preferred)

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid

Birdy Grey is seeking a Lifecycle Marketing Manager to lead our email and SMS marketing initiatives, focusing on developing and executing strategies that enhance customer engagement and retention. This role will involve managing various email and SMS touchpoints and crafting automated lifecycle journeys while utilizing testing and best practices to optimize performance. The ideal candidate will collaborate across teams to promote our brand, synthesize campaign data into actionable insights and ensure alignment with business goals. A proactive, analytical mindset and a strong background in eCommerce marketing are essential for success in this fast-paced and dynamic environment.

SCOPE OF RESPONSIBILITIES

• Build and execute multi-channel campaigns aimed at driving customer engagement, conversion and retention at all funnel stages
• Create and optimize automated lifecycle journeys and personalized campaigns
• Design and implement sophisticated A/B and multivariate tests across email and SMS
• Develop testing frameworks, establish hypotheses, and translate insights into actionable strategic recommendations
• Build and leverage weekly reports to track and present on results and performance
• Synthesize campaign and performance data into digestible insights and present findings to stakeholders and leadership
• Connect performance to business impact, ensuring alignment with organizational goals
• Maintain and optimize email and SMS as core channels, focusing on deliverability, list health, segmentation, and personalization
• Continuously improve processes and operational workflows, establishing best practices and staying current with industry trends
• Collaborate with cross-functional teams to develop audience segments, creative, and content personalization strategies that improve relevance and performance
• Establish strong partnerships with relevant teams including Creative, Product, Analytics, Brand, Performance marketing, Merchandising, and Technology to identify growth opportunities and manage dependencies effectively

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• 5+ years with Email and SMS experience, preferably with Klaviyo
• Must possess a strong background in identifying, implementing, managing, and analyzing high volume B2C email marketing programs
• Expert knowledge of email best practices, including targeted lists, subject lines, messaging, campaign tracking, and deliverability
• Extensive experience executing personalized campaigns utilizing segmentation
• Proficient in HTML/CSS, Excel, and Google Analytics
• Analytical mindset and quantitative skills with a strong ability to compile, analyze, and report data
• Excellent writing, grammar, and proofreading skills
• Impeccable organizational skills and attention to detail
• Excellent verbal, written, and interpersonal communication skills
• Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
• Hard working and willing to roll sleeves up - no job is too big or too small.
• You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.

NICE TO HAVES:

• Start-up experience
• Interest in bridal and fashion

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.