Senior Digital Designer, Performance Creative

THE COMPANY:

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

THE OPPORTUNITY:

REPORTS TO: Digital Design Director

Birdy Grey is looking for a designer who’s equal parts designer and strategist - someone who can deliver beautiful design at scale, leveraging AI tools and data-driven insights. You’ll concept, design, and test ads that feel fresh, on-brand, and built to perform. Every project starts with curiosity: researching what’s working across industries, finding inspiration in unexpected places, and pushing our creative to test new ways to connect with Birdy Grey customers.

You’re quick, adaptable, and thrive in a collaborative environment. You love working cross-functionally, sharing ideas, and iterating fast. You have an eye for detail, a bias for action, and a genuine excitement to roll up your sleeves and dive in.

SCOPE OF RESPONSIBILITIES

• Concept and design high-performing static, motion, and video ads that drive engagement and conversion.
• Collaborate daily with creative and growth teams to develop and test new ad concepts, applying insights to improve performance.
• Lead creative research, analyzing digital trends, advertising approaches, and cultural moments to spark new ideas and set Birdy Grey apart.
• Partner with copy, growth, and design teams to bring ideas to life across platforms and ensure consistency and cohesion.
• Analyze performance data and engagement trends with the team, then iterate quickly and thoughtfully based on platform learnings.
• Manage a high volume of ad projects efficiently, balancing speed, precision, and expert detail across every deliverable.
• Take initiative in creative strategy, working collaboratively to bring new ideas and continuous improvements to paid advertising.
• Spearhead the integration of generative AI tools to significantly increase creative volume, automate variation generation, and accelerate the concept-to-scale pipeline based on customer learnings.
• Partner with cross-functional teams to optimize and evolve DTC experiences across multiple customer segments and user journeys.

THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES

EDUCATION: Bachelor’s Degree Required

EXPERIENCE / REQUIREMENTS:

• 7+ years of experience in digital or performance design, ideally in lifestyle, fashion, or DTC.
• Proven track record of designing, testing, and scaling a high volume of ROI-positive ad creative across major platforms (Meta, TikTok, Pinterest, YouTube) and emerging channels.
• Expert-level proficiency in Photoshop, Figma, and After Effects (or equivalent motion tools).
• Skilled in video editing (Premiere Pro or Final Cut) and adapting content across aspect ratios and formats.
• Strong understanding of creative testing and how audience insights inform performance.
• Experience with A/B testing, advertising platform management (e.g., Meta Business Manager, Google Ads), and performance and engagement analytics tools (e.g., Google Analytics).
• Comfortable diving into data and using insights to guide creative decisions.
• Experience using AI tools to support concepting, iteration, and creative development.
• Strong attention to detail across color, typography, animation timing, and composition.
• Research-driven mindset, continuously benchmarking and analyzing competitor/industry creative to inform strategic and platform-native creative experimentation.
• Strong communicator and collaborator who thrives in a fast-moving, cross-functional team environment.
• Self-starter with a positive attitude, open to feedback, and always looking for smarter, faster ways to create.

NICE TO HAVES:

• Experience working in-house or at an agency across multiple brands or clients.
• Experience in UX/UI design and landing-page layout, with a strong sense of flow and hierarchy.
• Experience in photo or video art direction.
• Familiarity with project management tools like Asana.

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

• Competitive Compensation: Based on experience and performance + Annual Performance Bonus
• Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO: Flexible Open PTO Policy + 11 paid holidays
• Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
• Flexibility: Partial remote with a high level of autonomy and accountability + $25 monthly WIFI stipend
• Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
• Family Benefits: 3 months of paid parental leave
• Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes

Highlights:

• Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
• #22 on BuiltIn’s Best Startups to Work for in LA
• Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
• Join a Women Founded Small Business blazing trails in the Bridal industry
• Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
• Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
• Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional Information

The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands

Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano

My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once

Birdy Grey Instagram - @birdygrey

Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Your rights under the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.

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