Lead User Acquisition Manager

Hypercell Games is a mobile game studio behind popular hybrid-casual and puzzle titles. We are seeking a Lead User Acquisition Manager to own the UA strategy, lead a team, and drive performance across our games. This role involves managing large advertising budgets, optimizing key metrics like CPI, ROAS, and LTV, and collaborating cross-functionally to scale successful channels and test new traffic sources for our F2P puzzle games.

Must Have

• Develop and execute UA strategy in line with business goals
• Manage large advertising budgets ($1–2M+ per month)
• Set KPIs for the UA team and oversee their achievement
• Mentor and develop UA specialists
• Hands-on campaign management when needed
• Optimize key metrics: CPI, ROAS, LTV, retention
• Scale successful channels and test new traffic sources
• Work with attribution and traffic analytics (SKAdNetwork, MMP)
• Apply predictive LTV / ROAS models in decision-making
• Build creative strategy together with the creative team
• Collaborate cross-functionally with Product, BI, and Marketing
• Communicate with platforms and external partners
• 5+ years of experience in User Acquisition
• 1–2+ years in a Lead UAM or Head of UA role
• Experience managing a UA team (hiring, development, prioritization)
• Hands-on experience managing budgets of $1–2M+ per month
• Strong practical experience with Google Ads, TikTok, Meta, and rewarded networks
• Deep understanding of attribution and traffic analytics
• Experience with IAP monetization and F2P economics
• Ability to work with LTV / ROAS models
• Strong communication skills
• English proficiency sufficient for working with international partners

Good to Have

• Experience in puzzle / casual games or projects with long-term ROI
• Practical understanding of data science / ML concepts
• Participation in building and evolving creative strategies
• Experience working with agencies and external vendors
• Experience scaling a UA department
• Financial and strategic planning skills

Perks & Benefits

• Opportunity to work on games played by millions of players
• Implement your bold ideas
• Paid vacation
• Support for professional development (training, coaching, and more)
• Opportunity to grow and develop with the company
• Supportive and warm working atmosphere within the team

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.

Our games reach millions of players worldwide.

What you can definitely know about us is:

• Sand Balls game – 350 M+
• Rope and Balls – 53 M+
• Freaky Stan – 41 M+
• Garden Balls – 21 M+
• Unpuzzle – 21 M+
• Run&Gun – 13 M+

As we continue to expand our puzzle portfolio, we’re looking for a Lead User Acquisition Manager to take full ownership of UA strategy, team leadership, and performance across our titles.

About the Project

• Genre: Puzzle games
• F2P model with IAP monetization
• Focus on long-term ROI and scalable growth
• Strong in-house UA team (3 people)
• Large budgets and room to grow the function

##### What are you working on?

• Platforms: Mobile, iOS, Android

##### For which tasks (responsibilities)?

• Develop and execute UA strategy in line with business goals
• Manage large advertising budgets ($1–2M+ per month)
• Set KPIs for the UA team and oversee their achievement
• Mentor and develop UA specialists
• Hands-on campaign management when needed
• Optimize key metrics: CPI, ROAS, LTV, retention
• Scale successful channels and test new traffic sources
• Work with attribution and traffic analytics (SKAdNetwork, MMP)
• Apply predictive LTV / ROAS models in decision-making
• Build creative strategy together with the creative team
• Collaborate cross-functionally with Product, BI, and Marketing
• Communicate with platforms and external partners

##### What kind of professional are we looking for?

• 5+ years of experience in User Acquisition
• 1–2+ years in a Lead UAM or Head of UA role
• Experience managing a UA team (hiring, development, prioritization)
• Hands-on experience managing budgets of $1–2M+ per month
• Strong practical experience with Google Ads, TikTok, Meta, and rewarded networks
• Deep understanding of attribution and traffic analytics
• Experience with IAP monetization and F2P economics
• Ability to work with LTV / ROAS models
• Strong communication skills
• English proficiency sufficient for working with international partners

Nice to Have

• Experience in puzzle / casual games or projects with long-term ROI
• Practical understanding of data science / ML concepts
• Participation in building and evolving creative strategies
• Experience working with agencies and external vendors
• Experience scaling a UA department
• Financial and strategic planning skills

##### What is important for us in a person?

• A mature leader who works confidently with numbers and results
• A strategist who can dive into details when needed
• Focus on measurable metrics rather than processes alone
• Proactive mindset with a strong sense of ownership and accountability
• Ability to clearly present and communicate work results

##### Why do we enjoy working here?

• The opportunity to work on games played by millions of players.
• Implement your bold ideas.
• Paid vacation.
• Support for professional development (training, coaching, and more).
• Opportunity to grow and develop with the company.
• Supportive and warm working atmosphere within the team.

##### The selection process

• Initial screening with a recruiter
• Profile review by the hiring manager
• Interview with the team

No test assignment is required.

Click Apply here or find us through the email: career@hypercell.games.