Performance Marketer

The Performance Marketer will assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels. This entry-level role involves monitoring daily campaign performance, optimizing budgets, bids, targeting, and creatives, and tracking key metrics like CPI, ROAS, and LTV. The individual will conduct A/B testing, support creative ideation, and analyze performance across various segments. Strong analytical skills and familiarity with tools like Google Ads, Meta Ads, and Appsflyer are essential.

Must Have

• Assist in planning and managing user acquisition campaigns for mobile games.
• Monitor and optimize campaign performance (budgets, bids, targeting, creatives).
• Track and analyze key performance metrics (CPI, ROAS, LTV).
• Conduct A/B testing on ad creatives and audiences.
• Support creative ideation and asset coordination.
• Research competitor strategies and market trends.
• Analyze performance across country, platform, device, and audience segments.
• Scale successful campaigns and propose data-driven solutions.
• Prepare weekly/monthly performance reports.
• Stay updated on industry trends and benchmarks.
• Up to 1 year experience in performance or digital marketing.
• Bachelor’s degree in Marketing, Business, or related field.
• Strong analytical, numerical, and problem-solving skills.
• Basic understanding of mobile app performance marketing KPIs.
• Familiarity with Google Ads, Meta Ads, TikTok Ads.
• Experience with Google Analytics/Firebase, Appsflyer or Adjust.
• Good communication, documentation, and reporting skills.

Good to Have

• Interest in mobile games and understanding of different game genres.

Key Responsibilities:

• Assist in planning, launching, and managing user acquisition campaigns for mobile games across paid channels
• Monitor daily campaign performance and optimize budgets, bids, targeting, and creatives
• Track and analyze key performance metrics including CPI, ROAS, CTR, CVR, retention, ARPU, and LTV
• Conduct A/B testing on ad creatives, formats, audiences, and landing experiences
• Support creative ideation by sharing insights on winning creatives and market trends
• Coordinate with designers and video editors to request, review, and iterate ad assets
• Research competitors’ ads, strategies, and positioning across different markets
• Analyze performance by country, platform, device, and audience segments
• Assist in scaling successful campaigns while maintaining performance benchmarks
• Identify performance issues and propose data-driven solutions
• Maintain accurate campaign documentation and performance dashboards
• Prepare weekly and monthly reports with insights and recommendations
• Stay updated on platform updates, industry trends, and mobile gaming benchmarks

Required Skills & Qualifications:

• Fresh graduate or up to 1 year of experience in performance or digital marketing
• Bachelor’s degree in Marketing, Business, or a related field (BBA preferred)
• Strong analytical, numerical, and problem-solving skills
• Basic understanding of mobile app performance marketing KPIs and funnels
• Interest in mobile games and understanding of different game genres
• Working knowledge or hands-on exposure to Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, Google Analytics/Firebase, and Appsflyer or Adjust
• Good communication, documentation, and reporting skills