マーケティング企画スペシャリスト

6 Months ago • All levels

Job Details

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

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事業内容:

・ゲーム用ソフト又はオンラインゲーム用ソフトの開発、発行、運営および代理

・ゲーム業務事業展開

・前各号に付帯関連する一切の業務

仕事内容:

1.弊社ゲームタイトルのプロモーション・マーケティング等における戦略の企画・立案・実行。代理店やメディア等との調整や折衝。

具体的な仕事内容の例は以下の通り

・プロモーションの総合コンセプト、プランの立案

・プロモーションクリエイティブ制作のディレクション

・デジタルプロモーション戦略の企画・実行

・交通広告、TVCMの企画・発注・進行管理

・インフルエンサー施策の企画

・オンラインオフライン問わずのキャンペーン及びイベント企画・実行

・異業種コラボレーション

・スケジュールやコストなどシミュレーションと管理

2. マーケティング立案際しての競合タイトル・市場調査、ケーススタディ

3. 中⇄日通訳・翻訳(口頭+書面)を通して、日本と中国、両方のマーケティングチーム及び開発チームに対して、円滑にコミュニケーションが取れるようサポートする。

■必須

・2年以上の日本ゲーム運営経験またはマーケティング、プロモーション、広告代理業務経験を有する

・日本語と中国語がビジネスレベル以上

・Word、Excel、PowerPoint

■尚可

・エンタテインメント(ゲーム・音楽・映画・アニメや新しいエンタメ等)に対する興味・関心

・企業向けの通訳・翻訳経験

求める語学力:

■必須

・N1取得相当の語学レベルは必須

・日常的に日本語の読み書き・会話を多用する

・会議中に概ね内容を捉えメモ作成ができる

求める人材:

・日本の主流SNS(Youtube、Twitter、Tiktokを含む)に精通し、トレンドに敏感。

・スマホ、PC向けの多様なジャンルのゲームタイトルをプレイした経験のある方。

・実行力、コミュニケーション能力、横断的な連携能力、また、コンテンツに対してコントロールや最適化ができる。強い責任感とチームワーク力を持っている。

・多様なタスク要求をこなしながらも、ロジカルに仕事の優先順位を考えながら仕事をコントロールできる方。

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Please be noted that ONLY one application can be made at a time. Duplicated application will be withdrawn.

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About The Company

NetEase Games, the video games division of NetEase, Inc., is a leading global video game developer and publisher, with operations in nine countries including owning global games studios that operate independently in North America, Europe and Japan.

We have developed and published international titles such as Knives Out, Harry Potter: Magic Awakened, and Naraka: Bladepoint.

NetEase Games works with other industry leaders and premium intellectual property holders to co-develop, distribute and market video games and content to players globally. Since our founding in 2001, we have developed or published hundreds of mobile, console and PC video games.

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