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公关主管，科技

公关主管，科技

12 Hours ago • 3 Years + • Social Media

About the job

Summary

This job description outlines the responsibilities of a Public Relations Manager specializing in the technology sector. The role encompasses a wide range of duties, including client communication and management (developing strategies, providing consulting, managing projects from quote to reporting), creative content production (planning events, social media content), new media operation (platform management, KOL collaboration, strategy development), project and team management (budget control, task delegation, team building), and new business development. The ideal candidate will possess at least 3 years of experience in international PR or new media operations, demonstrate strong communication and problem-solving skills, possess a proactive and self-driven approach, and exhibit creativity and a keen interest in technology. The position requires managing projects independently, collaborating with internal and external teams, and meeting budget and timeline requirements. Proficiency in content creation and understanding of social media trends are essential.

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Must have:

3+ years in international PR or new media
Excellent communication and problem-solving skills
Project management, budget control, timeline adherence
Creative content creation, social media expertise
Client management, strong interpersonal skills

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Job Description

【岗位职责】
1.   客户沟通和管理
-   根据客户发展战略及品牌定位制定策略和传播方案
-   紧跟行业趋势，积极关注客户的业务，先发制人，为客户提供战略建议和咨询
-   客户会议和客户评估，与客户建立强有力的支持关系
-   项目从报价、策化、执行到报告的全链路管理，进行效果评估

2.   创意及内容产出
-   密切关注客户业务、社会热点、行业动态，策划和运营各种活动、事件和创意内容
-   协同供应商进行设计、交互、编辑产出社交媒体内容，带动粉丝、传播声量和互动增长

3.   新媒体运营管理
-   了解新媒体环境、运营规则和发展趋势，确保客户对如何最好地利用新媒体渠道有信心
-   进行新媒体平台玩法和用户行为调研，紧跟热点，在传播形式和互动体验上持续创新
-   开发和管理社交媒体平台及KOL资源，在适当的时机促成合作
-   为不同平台定制运营策略、实施整合营销手段并监督产出效果

4.   项目及团队管理
-   独立管理客户项目，确保预算在可控范围内，把控时间及流程
-   根据能力、经验和预算，进行公司内外人员的任务委派
-   始终如一地充当积极的榜样，并培养团队合作精神
-   与公司内外的各方人员保持融洽、有效的良好关系

5.   新业务开发
-   发现现有客户增长机会，向客户/公司内部提出新的建议
-   参与新业务头脑风暴，研究、开发和领导创新和创造性的新业务方案

Qualifications

【任职要求】
1. 有3年以上国际公关公司工作经验/ 新媒体运营经验，能够独立对接客户、进行第三方管理 – 有经验
2. 思路清晰、严谨、有条理、逻辑性强，能够良好的推进和执行项目 – 有眼力价儿，也有脑子，能提前多想一步
3. 优秀的沟通能力和理解能力，能够主动发现问题、解决问题，具备服务意识 – 热心肠，能张罗，也能张罗好
4. 有较强的自我驱动能力，有较强的好奇心和学习能力 – 有野心，希望不断进步
5. 思维活跃、创意能力强，对数字内容创作趋势敏感，对科技内容感兴趣，能写会画 – 想法多多，且有理有据

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About The Company

Publicis Groupe

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Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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Website: www.publicisgroupe.com