Activation Engineer

The Activation Engineer will join Critical Mass (account Artbot) to activate DCO campaigns across display, social, and video channels. This role involves managing a small team of execs and assistants, requiring strong task and people management skills. The successful candidate will lead activation for key clients, building relationships with media agencies and acting as a technical point of contact. Strong Excel skills and comfort with large data sets are essential for campaign setup. The role also demands coordination with internal teams, emphasizing communication and project management. This is a multi-faceted, fast-paced opportunity for someone seeking variety and exposure to various specialisms.

Must Have

• Develop and nurture the team, driving collaboration.
• Ensure team follows a culture of accuracy and QA, minimizing errors.
• Have in-depth knowledge of tools and systems for DCO campaigns (ad servers, in-house tech, DSPs).
• Build trust through knowledge and communication as a go-to resource for ad operations.
• 3+ years in campaign management or ad operations role.
• Detailed knowledge of the digital media landscape and associated platform setups.
• Experience with line management.
• Highly organized and able to manage workload across a number of accounts.
• Highly numerate and strong Excel skills.
• Naturally inquisitive about new tech and methodical approach to troubleshooting.
• Confident and clear communication skills to both technical and non-technical audiences.

Good to Have

• Knowledge of creative code language (CSS, HTML5, Javascript).
• Experience working with internal product + development teams on platform development and workflow automation.
• Familiarity with the creative production process and agency relationships.
• Experience with client-side site tagging and audience segmentation.

Perks & Benefits

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to free online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more

The Creative Activation team is responsible for the activation of DCO campaigns across channels (display, social, video and beyond), meaning the successful candidate will gain a great breadth of exposure across platforms and tech.You will be responsible for the collective output and personal development of a small team of execs and assistants, so experience with task and people management is key.

From a campaign set up perspective – the platforms and tools used to set up DCO campaigns are predominantly excel based, so strong excel skills, and being comfortable with (and enjoying!) working with large data sets would be preferred.

You will also act as the activation lead on a handful of key clients – this will require you to build and maintain relationships with counterparts at media agencies within the group, and at times act as the technical go-to on external communication, so experience with this is essential.

In order to deliver our work we also need to coordinate with multiple internal teams – from creative conception and strategy teams, template and product developers, through to creative analysts and designers - therefore strong communication and project management skills are key.

Joining the ad ops team at Artbot is a fantastic opportunity for someone looking for variety and exposure to other specialisms alongside standard campaign management responsibilities – so the ideal candidate will be excited by the multi- faceted and fast paced nature of the role.

You Will:

• Team Development: One of your key responsibilities is to develop and nurture your team. You should focus on driving collaboration within the team by challenging and motivating its members.
• Right First Time Mentality: As an Activation Engineer, you need to ensure that your team follows a culture of accuracy and QA. This involves following processes and procedures that minimise errors, conducting regular audits and checks to maintain quality, and providing training and guidance to your team members to improve their attention to detail.
• Technical Excellence: As an Activation Engineer, it is essential for you to have in-depth knowledge of all the tools and systems used to efficiently set up DCO campaigns. This includes ad servers, in-house tech, DSPs and other relevant technologies.
• Trusted Expert: Building trust through your knowledge, experience, and effective communication skills helps establish you as a go-to resource for ad operations-related matters both within the Creative Activation team and throughout the company.

You Have:

• 3+ years in a campaign management or ad operations role
• Detailed knowledge of the digital media landscape and associated platform setups (we predominantly work across display, video and social – previous experience across all is not required)
• Experience with line management
• Highly organized and proven ability to effectively manage workload across a number of accounts
• Highly numerate and strong excel skills
• Naturally inquisitive about new tech, and a methodical approach to troubleshooting
• Confident and clear communication skills to both technical and non-technical audiences

Nice to Have:

• Knowledge of creative code language (CSS, HTML5, Javascript)
• Experience working with internal product + development teams on platform development and workflow automation
• Familiarity with the creative production process and agency relationships
• Experience with client-side site tagging and audience segmentation

What We Offer

• Maternity and parental leave extra days
• Competitive benefits packages
• Vacation, compassionate leave, sick days, and flex days
• Access to free online services for families and new parents
• Diversity and Inclusion Board with 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts
• And more…