Job Description
The candidate will be a seasoned Web Analytics Implementation practitioner with experience across products like Adobe Analytics with DTM/Launch and/or Google analytics etc. They will be responsible for planning and implementing methods to measure experiences using Tag Management Solutions. They should have demonstrable ownership of MVT/Optimization frameworks and experience in testing with tools like Adobe Target and Google Web Optimizer. The role also involves leading analytics projects, ensuring successful implementation and providing web analytics training, along with driving and managing analytics and business teams through various stages of project execution. This role requires understanding of web design and development methodologies like HTML, and CSS.
Good To Have:
- Bachelor's degree in Information Systems, Computer Science, or Data Science
- Experience in analytics development systems
Must Have:
- Experience with Adobe Analytics and DTM/Launch
- Experience with Tag Management Solutions
- Ownership of MVT/Optimization frameworks
- Experience with A/B and MVT testing tools
Job Description
- Seasoned Web Analytics Implementation practitioner with experience across products like Adobe Analytics with DTM/Launch and/or Google analytics etc.
- • Ability to plan and implement methods to measure experiences, including Tag Management Solutions like Adobe Dynamic Tag Manager, Google Tag Manager.
- • Demonstrable ownership of MVT/Optimization framework(s) actively influencing strategic decision making.
- • Proven experience of testing, both A/B and MVT using tools such as Adobe Target, Google Web Optimizer etc.
Primary Skill
- Competent technical understanding of web design and development methodologies i.e. HTML, CSS.
- Ability to lead analytics project(s) and ensure successful implementation Ability to lead web analytics training with the organization and ensure consistent processes are being followed Web analytics evangelist for the entire organization.
- Ability to drive and manage analytics and business teams through requirements gathering, solution design, planning and implementation, and reporting.
Secondary Skills
- Bachelor’s degree in Information Systems, Computer Science, Data Science or prior experience in analytics development systems.
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