About the job
SummaryBy Outscal
About the job
The Ads Manager plays a pivotal role in driving the success of our advertising campaigns by harnessing data-driven insights to optimize reach, engagement, and conversion. This role is essential in maximizing our advertising budget and ensuring that our brand messaging resonates effectively with our target audience.
Key Responsibilities
- Develop and execute effective advertising strategies to meet business objectives
- Analyze advertising metrics and provide actionable insights for campaign optimization
- Create and manage advertising campaigns across various platforms
- Optimize ad performance through A/B testing and data analysis
- Collaborate with creative and content teams to develop compelling ad creatives
- Monitor ad spend and allocate budgets effectively to maximize ROI
- Stay updated on industry trends and best practices in digital advertising
- Report on advertising performance and provide recommendations for improvement
- Identify and implement strategies to expand audience reach and engagement
- Manage relationships with advertising platforms and vendors
- Ensure compliance with advertising policies and regulations
- Conduct competitive analysis to identify opportunities and threats
- Communicate effectively with cross-functional teams to align advertising efforts with overall business objectives
- Optimize landing pages and conversion processes to maximize advertising ROI
- Develop and maintain advertising calendars and schedules
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Proven experience in managing advertising campaigns across various digital platforms
- In-depth knowledge of digital advertising tools and platforms (Google Ads, Facebook Ads Manager, etc.)
- Strong analytical skills with the ability to interpret and act on advertising data
- Excellent understanding of advertising metrics and KPIs
- Proficiency in A/B testing and data-driven campaign optimization
- Exceptional communication and interpersonal skills
- Ability to work effectively in a fast-paced, dynamic environment
- Detail-oriented with strong project management skills
- Experience in using data visualization tools and dashboards
- Proven track record of delivering successful advertising campaigns
- Knowledge of SEO and SEM best practices
- Understanding of ad targeting and segmentation strategies
- Up-to-date with the latest trends and best practices in digital advertising
- Ability to multitask and prioritize effectively to meet deadlines
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