AI Content Lead, Ads Marketing
About the job
Summary
The AI Content Lead, Ads Marketing will create high-quality content for senior marketing audiences, leveraging AI tools to develop or enhance this content. Responsibilities include independently producing a steady stream of written and visual content for a B2B audience, identifying story ideas, conducting research, and managing content from ideation to editing. The role requires leveraging external data sources to generate insights and ensuring the regular production of insightful content pieces. Collaboration with technical teams to optimize AI tools for content creation is also a key aspect of this position. A minimum of 6 years of marketing experience and proficiency in using AI tools for content development are required.
Must have:
- Bachelor's degree or equivalent experience
- 6+ years marketing experience
- AI tool experience for content creation
- Content creation for B2B audience
- Data-driven content creation
- Independent content production
Good to have:
- Prompt engineering experience
- Experience leveraging external data for content
- Marketing, advertising, or AI content creation experience
- AI optimization for content development
- Knowledge of programming languages
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing.
- Experience using AI tools to develop content.
Preferred qualifications:
- Experience in prompt engineering.
- Experience in leveraging external data to create content.
- Experience creating content about marketing, advertising, or AI.
- Experience using AI to create high quality, insightful content.
- Knowledge of programming languages or experience optimizing AI tools for content development.
About the job
As the AI Content Lead, you will create content for senior marketing audiences. A core part of the job is leveraging AI to develop or enhance this content. You will be responsible for independently creating a steady stream of output and partnering with technical teams to optimize AI tools for content creation.
Responsibilities
- Use AI to produce high quality content for Business-to-Business audience - written and visual/alternative formats.
- Identify story ideas, conduct light research, and pre-work (e.g., interviews).
- Own development of content from ideation, generating drafts, to editing.
- Leverage external/public data sources to identify insights and create content.
- Produce high quality, insightful content pieces at regular pace.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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