About the job
Job DescriptionThe AI PC represents a new generation of personal computers that deliver enhanced productivity, collaboration, and creativity for everyone. By 2028, AI PCs will comprise 80 percent of the PC market. With its vast ecosystem of hardware and software partners, Intel is best positioned to deliver this next generation of computing. Software developers with their innovative applications and unique solutions help make the AI PC experience come alive. In this role as an AI PC developer nurture specialist, you will be responsible for outbound marketing and re-engagement strategies to influence and guide developers who build software applications for the PC client and drive adoption of AI tools like the Intel Distribution of OpenVINO toolkit. Key Responsibilities: � Establish the nurture strategy based on the developer segments and development journey. � Work with cross-functional teams to curate content that supports the nurture flow. � Work with external agencies to design creative assets and deploy campaigns. � Own and manage the campaign budget. � Manage the campaign calendar and optimize email deployments. � Manage the developer database and segmentation. � Manage onboarding and profile enrichment, deliver audience insights. � A/B test creative assets and messaging to improve campaign results. � Supplement email nurture with retargeting on other channels - websites, social media, content syndication, webinars, events etc. � Track and report on campaign performance and content insights. Establish closed-loop analytics to support continuous campaign optimization. � Stay on top of new trends and apply best practices in outbound marketing.
Qualifications
Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. Qualifications: � Bachelor's degree in marketing, communication, or a related field. A master's degree is preferred. � Proven track record of planning and executing successful full-funnel nurture campaigns. � Prior experience working with marketing automation and CRM tools like Eloqua, Salesforce, Adobe Analytics and Snowflake. � Experience working with technical audiences and technology products. � Good understanding of data governance and privacy fundamentals. � Experience with paid and social media campaign planning would be a plus. � Ability to work effectively in a collaborative, cross-functional environment. Requirements listed would be obtained through a combination of industry relevant job experience, internship experiences and or schoolwork/classes/research.
Inside this Business Group
The Network & Edge Group brings together our network connectivity and edge into a business unit chartered to drive technology end to end product leadership. It's leadership Ethernet, Switch, IPU, Photonics, Network and Edge portfolio is comprised of leadership products critically important to our customers.
Other Locations
IN, MH, Mumbai; IN, DL, New Delhi
Posting Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
Benefits
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here.
It has come to our notice that some people have received fake job interview letters ostensibly issued by Intel, inviting them to attend interviews in Intel’s offices for various positions and further requiring them to deposit money to be eligible for the interviews. We wish to bring to your notice that these letters are not issued by Intel or any of its authorized representatives. Hiring at Intel is based purely on merit and Intel does not ask or require candidates to deposit any money. We would urge people interested in working for Intel, to apply directly at https://jobs.intel.com/ and not fall prey to unscrupulous elements.
Working Model
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
