Analyst II, Marketing Analytics

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As an Analyst II, you will be helping to drive the success and optimizations of our casino marketing strategy. Using your experience in data analysis, communication and problem-solving skills, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance that help shape our marketing strategy. In this role, your analyses will directly impact the budgeting, strategy, and implementation of our marketing dollars to help drive future business growth.

What you’ll do as an Analyst II, Marketing Analytics

• Collaborate closely with cross-functional teams, including Marketing, Casino Operations, Research, and Casino Analytics to identify opportunities to test new creative, new user offer promotions, and customer spend. 

• Aid in the development and creation of tools and automation for stakeholders.

• Conduct deep dive analyses of large and complex datasets to uncover patterns, trends, and actionable insights.

• Provide weekly insights to stakeholders on marketing spend and acquisition performance to inform decision making and marketing optimizations.

• Use strong Tableau skills to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders.

• Support Marketing strategy through the analyses of integrated marketing campaigns, creative testing, and new user offer changes.

 
What you’ll bring

• At least 2 years of business analytics experience, preferably with exposure to the technology, consulting, or e-commerce industries.

• Bachelor's degree in Mathematics, Statistics, Computer Science, Business Analytics, or another relevant discipline; or equivalent experience.

• Proficiency in SQL/Snowflake and Excel/Google Sheets, or an eagerness to learn quickly. 

• Experience with Tableau, or similar data visualization tools like PowerBI, Looker, or Periscope Data.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.