Analyst, Marketplace & Platform Research

The Analyst, Marketplace & Platform Research, will be instrumental in establishing a high-level understanding of the media ecosystem in which sports fans live. They will assist in the collection, analysis of data and communication of insights to gauge performance across a wide variety of networks, apps, streaming services, and other products.

Departmental Summary:

ESPN Research sits central to many functions within the company, studying and informing internal teams about fan behavior and sentiment. The team oversees measurement and reporting across all platforms and properties, as well as brand, content, fan and marketplace research.

Responsibilities:

The role will entail both tracking and reporting as well as project-based work that spans strategic content and business focused priorities. The scope of research includes work on Pay TV trends (MVPDs and DMVPDs), evolving media and consumer behavior (e.g. television viewing, streaming, app usage), DTC pricing and positioning, and consulting sports/properties teams on special projects. Additionally, the Analyst will assist in the tracking of the Sports Betting Landscape, and the performance of ESPN BET, the company’s sports betting offering . These efforts will support Corporate Strategy, Programming, Business Development & Innovation, Finance, Distribution, Product and Marketing.

The Analyst will utilize all forms of media research, including syndicated television, streaming, and digital data as well as primary methodologies, both qualitative and quantitative. The Analyst will develop analyses that require culling multiple sources into streamlined insights and narrative perspectives in various deliverable formats. Across these resources, the Analyst will be responsible for managing several vendor relationships, keeping up to date on evolving methodology and exploring new partners with whom to work.

The role will represent ESPN Research in presenting to senior leaders and in cross-departmental strategy sessions and express a strong, thoughtful, data-based point of view drawing on media and consumer behavioral trends.  They will report to the Manager, Marketplace & Platform, ESPN Research.

Qualifications:

• Minimum of 1 year of research experience
• Understanding of the media marketplace
• Experience in quantitative methods such as survey design and development, sampling and analysis including proficiency with SPSS
• Experience in qualitative research methods such as focus groups and consumer panel management
• Familiarity with Nielsen’s suite of national TV tools like NNTV and National TV Toolbox
• Ability to apply appropriate research methods to business questions
• Flexibility to interpret and integrate numerous data sets together to uncover insights and form an analysis
• Ability to ladder up insights into strategic, high-level recommendations
• Strong written and communication skills, including experience presenting metrics to senior leaders
• Proficient in Windows-based PC applications - Excel, Word and PowerPoint
• Collaborative nature and ability to work well in a team environment

Preferred Qualifications:

• Familiar and/or experienced with digital media research tools such as comScore, SimilarWeb, etc.
• Familiar and/or experienced with media research tools such as HUB, Antenna, Kantar, STREAMTrack, etc.
• Exposure to advanced analytical applications such as Power BI, Tableau, Looker, etc.
• A working understanding of conjoint analyses as well as familiarity across other advanced statistical techniques such as segmentation, driver analysis, max-diff, etc.
• Understanding of the market positioning and strategies of ESPN and the Walt Disney Company.

Required Education:

• Bachelor’s Degree

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