Analytical Consultant, Strategic Insights, Communication (Japanese, English)

1 Month ago • 5 Years + • Marketing

Job Summary

Job Description

This Analytical Consultant role focuses on strategic insights and communication, supporting Google's Large Customer Sales teams. Responsibilities include planning measurement strategies using causal inference (Brand Lift, Business Lift, MMM), incorporating analysis into media investment recommendations to improve ROI, conducting market research to define goals, segments, and value propositions, and collaborating with business teams to formulate strategies. The role requires strong analytical skills, experience in marketing strategy consulting or planning, and excellent communication in Japanese and English. The successful candidate will be a thought leader, driving data-informed decision-making for both internal and external stakeholders. A minimum of 5 years of experience in brand marketing, marketing strategy consulting, or planning is required.
Must have:
  • 5+ years experience in brand marketing/consulting
  • Causal inference & measurement expertise (MMM)
  • Market research & strategy formulation
  • Data-driven decision making
  • Japanese & English communication
Good to have:
  • Master's degree in Business Administration
  • Experience in marketing research/consumer insights
  • Coding skills (R or Python)
  • Ads analysis (MMM, A/B testing)
  • Statistical analysis

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in brand marketing, marketing strategy consulting, or planning.
  • Ability to communicate in Japanese or English to interact with local stakeholders.

Preferred qualifications:

  • Master's degree in Business Administration, or a related field.
  • Experience in marketing research or consumer insight analysis.
  • Experience in analysis with coding languages (e.g., R or Python).
  • Experience in ads analysis (e.g., Marketing Mix Modeling, A/B testing etc.) or statistical analysis.

About the job

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Plan measurement strategies based on causal inference and measurement expertise (e.g., Brand Lift, Business Lift, Marketing Mix Modeling(MMM)).
  • Incorporate analysis results into media investment recommendations to improve marketing Return on Investment (ROI) for business growth.
  • Conduct market research to formulate goals segments and value propositions.
  • Incorporate research results into marketing strategies and campaign planning that utilize the power of digital.
  • Collaborate with business teams to formulate business strategies to make Google a trusted partner for clients, and be a thought leader to encourage data informed decision making with advanced solutions for internal/external stakeholders.

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