Analytical Lead, Financial Services
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 5 years experience in relevant analytics or 3 with advanced degree
- Experience with advertisers, agencies, or clients
- Data analysis and insightful communication
- Client relationship management
- Strategic consulting and problem-solving
- Experience in marketing experiments, ROI modeling, statistical analysis
- Familiarity with online advertising platforms and analytics tools
- Knowledge of brand and performance marketing measurement solutions
- Bonus
- Equity
- Benefits
6 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in digital media or marketing analytics, advertising sales, media measurement solutions, or consulting, or 3 years with an advanced degree.
- Experience working with advertisers, agencies, or clients.
Preferred qualifications:
- Experience working with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Experience with online advertising (Search, Display, Video/TV), website analytics (e.g., Google Analytics), or brand analysis techniques.
- Familiarity with brand and performance marketing and measurement solutions (e.g., MMM, Experiments, MTA, incrementality, etc.).
- Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.
- Excellent communication skills with comfort delivering simple and interesting stories to audiences of all levels.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
In this role, you will support our Financial Services customers in Washington, D.C.. You will use data and insights to solve problems that meaningfully transform the businesses and help achieve the objectives. You will foster and lead relationships with client marketing, strategy, and analytics stakeholders. You will have strong communication skills and the ability to construct thoughtful, inspirational points of view that influence key decision makers while also properly handling objections. You will be a collaborative team player who builds trust and motivates change both internally and externally.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Responsibilities
- Provide support and consulting on client's/partner’s strategy in the areas of sales, marketing or product development, and translate data into answers to business questions or insights to facilitate business decision-making.
- Develop and own investigative modeling for key client/partner projects, apply or customize investigative tools (e.g., dashboards) and frameworks to identify opportunities, and develop solutions to optimize client/partner business and maximize the use and effectiveness of Google products.
- Collaborate with sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
- Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/investigative stakeholders on the client’s/partner’s side.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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