Analytical Lead, Gaming, Large Customer Sales

1 Month ago • 8 Years + • Data Analyst

Job Summary

Job Description

This Analytical Lead position at Google focuses on the gaming and app development sectors. Responsibilities include providing data-driven consultations to clients, identifying growth opportunities, and developing engagement plans. The role involves leading the creation of vertical narratives, collaborating with team members on growth frameworks and tools, and conducting in-depth data analysis to inform recommendations. Strong communication and presentation skills are crucial for collaborating with clients at all levels, from executives to data analytics teams. A deep understanding of the gaming industry, mobile developer ecosystem, and marketing measurement techniques is essential, along with proficiency in SQL and data analysis tools. The position requires fluent communication in both English and Mandarin.
Must have:
  • 8+ years experience in relevant analytics
  • Fluent in English and Mandarin
  • Data analysis & insightful recommendations
  • Client consultation and relationship building
  • Presentation and communication skills
  • Proficiency in SQL and data tools
Good to have:
  • Experience with MMM, MTA
  • Knowledge of Google advertising products
  • Project management experience
  • Knowledge of Apps and mobile gaming industries

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in media analytics, advertising business, digital media and marketing, consulting, or financial analysis.
  • Ability to communicate in English and Mandarin fluently to interact with and serve local clients.

Preferred qualifications:

  • 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), attribution), and knowledge of Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform).
  • Experience with project management and working with multiple stakeholders.
  • Experience in SQL, databases and basic automation techniques.
  • Knowledge of the Apps and mobile gaming industries, including the mobile developer ecosystem.
  • Excellent problem-solving and critical thinking skills.

About the job

Being an Analyst at Google is about much more than simply crunching numbers – it’s about finding compelling insights within data and using your exceptional business and communication skills to translate those insights into action. As one of the masterminds behind our strategic planning, forecasting and analysis, you’ll spend your time digging into big, complex data sets. The data will not remain inert in your hands, however, since you’ll use your critical thinking, problem solving and communication skills to influence and drive thoughtful and well-informed decision making with our most senior business leaders within the organization, and potentially some of our biggest clients.

Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.

Responsibilities

  • Provide consultations to our gaming and app developers, identifying insights from data to discover new growth motivators and address business tests.
  • Lead the development of Gaming and App vertical narratives, aligning with industry leaders on priorities and overseeing the execution of quarterly engagement plans.
  • Collaborate with team members to develop frameworks and tools that accelerate vertical growth.
  • Conduct analyses of client data to extract insights and inform recommendations.
  • Build and maintain relationships with client stakeholders at all levels, including C-level executives and data analytics teams. Deliver presentations and narratives to collaborate with clients and internal stakeholders.

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