Analytics Lead

4 Months ago • 7 Years + • Data Analyst • $170,000 PA - $220,000 PA

Job Summary

Job Description

The Analytics Lead at Azra Games will build and scale the analytics function for their upcoming free-to-play RPG, 'Project: Legends'. Responsibilities include defining and tracking KPIs for player engagement, retention, and monetization; designing and implementing A/B tests; developing dashboards and reporting tools; collaborating with various teams to drive data-driven decisions; presenting findings to senior management; and mentoring a team of data analysts and engineers. The ideal candidate possesses 7+ years of experience in game analytics, expertise in KPIs, strong SQL, R, and Python skills, and experience with A/B testing and statistical modeling. The role involves optimizing game performance from soft launch to global launch, ensuring data security and compliance, and influencing game strategy through data-driven insights.
Must have:
  • Lead analytics strategy for F2P game
  • Define & track key performance indicators (KPIs)
  • A/B testing and experiment design
  • Data visualization & reporting
  • 7+ years experience in game analytics
  • SQL, R, Python proficiency
  • Team management & mentorship
Good to have:
  • Mobile game analytics & ASO
  • Machine learning & predictive modeling
  • Tableau, Looker, Power BI experience
  • Unity Analytics, Firebase experience
  • Experience with gacha mechanics
  • International team experience
  • Data privacy compliance (GDPR, CCPA)
Perks:
  • Competitive salary & equity
  • Platinum healthcare plan (100% paid)
  • Parental leave
  • Unlimited paid time off
  • Hybrid/Remote work options
  • Catered lunches & dinners
  • Office social events
  • Generous technology budget
  • Game room

Job Details

Analytics Lead

Azra Games is recapturing the childhood thrill of storytelling with your entire toy box for modern AAA gaming. We are dedicated to one genre, role-playing games, and led by veteran designer Mark Otero (Zero-to-one director of Star Wars: Galaxy of Heroes, EA’s most successful mobile game of all time, with $1.5B lifetime revenue). Azra has assembled an expert team with decades of experience building blockbuster games. Our debut release, Code named ‘Project:Legends’, will be Mark’s ninth RPG. And his best. Azra Games believes in harnessing the power of technology, with a focus on generative AI, to radically disrupt & transform game development.

Overview

The Head of Analytics will build and scale the analytics function for our upcoming free-to-play title. This role will define and track key performance indicators (KPIs) to measure player engagement, retention, monetization, and game health. You will collaborate with product managers, live-ops teams, and engineers to create actionable insights that drive both the game's soft launch and full-release strategy.

Responsibilities

  • Lead the development and execution of the analytics strategy to optimize game performance from soft launch to global launch.
  • Establish and track key metrics (KPIs) to monitor player engagement, retention, churn, monetization, and long-term player value.
  • Design and implement experiments (A/B testing) to test new features, events, and monetization strategies.
  • Develop dashboards and reporting tools that provide real-time insights into game performance.
  • Collaborate with game designers, live-ops, and product managers to influence data-driven decisions that improve the player experience and game profitability.
  • Provide detailed analysis of in-game behavior and player lifecycle, identifying opportunities for improvement and areas for growth.
  • Present findings and recommendations to senior management and stakeholders, ensuring data is a central component in decision-making processes.
  • Manage and mentor a team of data analysts and data engineers to deliver high-quality analytics solutions.
  • Ensure the collection and security of data comply with all relevant privacy and legal requirements.

Requirements

  • Bachelor’s or Master’s in Data Science, Statistics, Mathematics, Computer Science, or a related field. An MBA or relevant game industry certifications are a plus.
  • 7+ years of experience in analytics, preferably in the gaming or entertainment industry.
  • Proven experience leading analytics for a large-scale free-to-play game, especially during soft launch and global launch phases.
  • Expertise in designing and tracking KPIs related to player retention, engagement, monetization, and game balance.
  • Strong experience with SQL, R, Python, and other data analysis tools.
  • Experience with game telemetry systems and data warehousing solutions (e.g., Snowflake, BigQuery).
  • Hands-on experience with A/B testing, multivariate testing, and statistical modeling techniques.
  • Strong ability to clearly communicate complex data findings to technical and non-technical stakeholders.
  • Experience with live-ops, in-game economy analysis, and gacha mechanics is a major advantage.
  • Leadership experience managing and scaling analytics teams in a fast-paced, dynamic environment.

Pluses

  • Experience with mobile game analytics and app store optimization (ASO).
  • Familiarity with machine learning techniques and predictive modeling for player behavior and churn prediction.
  • Experience with data visualization tools like Tableau, Looker, or Power BI.
  • Knowledge of cloud-based gaming services or streaming analytics.
  • Understanding of player sentiment analysis using natural language processing (NLP).
  • Hands-on experience with Unity Analytics, Firebase, or a similar platform for tracking in-game events.
  • Familiarity with various game economies, especially those incorporating virtual currencies, microtransactions, or battle passes.
  • Experience working with international teams and understanding of regional gaming preferences and behaviors.
  • Strong knowledge of legal requirements related to data collection and privacy, including GDPR and CCPA compliance.

The perks of working at Azra:

  • Competitive salary & equity 
  • Platinum healthcare plan for you and your family 100% paid for by Azra Games. Including health, vision, and dental!
  • Parental leave
  • Unlimited paid time off
  • Work that fits your lifestyle – Work from our studio office in Sacramento, CA, hybrid, or fully remote.
  • Occasional catered lunches and dinners
  • Office social events including happy hours, parties, and community service projects.
  • A generous technology budget to provide the best gear you need to be your most productive and happy self.
  • A packed snack room and loaded fridge
  • Dedicated Game Room for "Market Research"
  • An authentic office environment where you get to be YOU

Azra Games is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or other applicable legally protected characteristics. Azra Games is an inclusive workplace where everyone is welcome and employee differences are celebrated.

Base Salary Range: $170,000 - $220,000. The final salary offered for this position may take into account a number of factors including, but not limited to, location, skills, education, and experience.

 

Similar Jobs

Dun & Bradstreet - 2025 Summer Internship Program - Technology

Dun & Bradstreet

Jacksonville, Florida, United States (On-Site)
6 Months ago
Epic Games - Senior QA Engineer

Epic Games

(On-Site)
2 Months ago
Oh Bibi - Game Economy Designer

Oh Bibi

Paris, Île-de-France, France (Hybrid)
3 Weeks ago
Info Stretch - Senior Java Engineer

Info Stretch

Warsaw, Masovian Voivodeship, Poland (On-Site)
4 Months ago
Google - Senior Interaction Designer, Google Cloud Compute

Google

Sunnyvale, California, United States (On-Site)
3 Days ago
Playrix - Senior Data Analyst (Game)

Playrix

Armenia (Remote)
6 Months ago
ION - Data Engineer

ION

Budapest, Hungary (On-Site)
6 Months ago
Tencent - Data Engineer Intern

Tencent

Amsterdam, North Holland, Netherlands (On-Site)
1 Month ago
Jagex - Product Analyst

Jagex

Cambridge, England, United Kingdom (Hybrid)
2 Days ago
Google - Fabrication Data and Yield Hardware Engineer

Google

Goleta, California, United States (On-Site)
3 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Tencent - AML and Sanctions Compliance Analytics Manager

Tencent

Hong Kong (On-Site)
5 Months ago
Microsoft - Principal Product Manager - Consumer Copilot, Productivity

Microsoft

Mountain View, California, United States (Hybrid)
3 Weeks ago
N-iX - Senior Data Engineer

N-iX

Kyiv, Kyiv City, Ukraine (Hybrid)
1 Week ago
PwC - FY24 - Senior Associate - Risk Assurance - Digital Audit

PwC

Jakarta, Jakarta, Indonesia (On-Site)
6 Months ago
The Walt Disney Company - Statistics Analyst II

The Walt Disney Company

Bristol, Connecticut, United States (On-Site)
1 Week ago
Google - Business Systems Analyst, Supply Chain Logistics

Google

Sunnyvale, California, United States (On-Site)
4 Days ago
Google - Data Analytics Sales Specialist II, Startups

Google

San Francisco, California, United States (On-Site)
3 Days ago
Google - Senior Software Engineer, Data Governance AI Agent

Google

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
3 Days ago
Google - Apps Performance Specialist

Google

Jakarta, Jakarta, Indonesia (On-Site)
4 Days ago
PlayStation Global - Senior Legal Operations Specialist

PlayStation Global

San Mateo, California, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in California, United States

Probably Monsters - Producer

Probably Monsters

Bellevue, Washington, United States (On-Site)
1 Month ago
The Walt Disney Company - Director, Development

The Walt Disney Company

Burbank, California, United States (On-Site)
1 Week ago
Meta - Product Technical Program Manager

Meta

Washington, District Of Columbia, United States (Remote)
5 Months ago
Google - Open Career Opportunities, Verily Life Sciences

Google

Mountain View, California, United States (On-Site)
5 Months ago
Epic Games - Engine Programmer, UEFN

Epic Games

Bellevue, Washington, United States (On-Site)
2 Days ago
Inkittt - Marketing & Social Media Manager

Inkittt

San Francisco, California, United States (On-Site)
8 Months ago
Google - Director, Development, Ads Safety, Platform and Experiences

Google

Mountain View, California, United States (On-Site)
4 Days ago
ZeniMax Media - Senior Narrative Animator

ZeniMax Media

Cockeysville, Maryland, United States (Remote)
9 Months ago
Santa Monica Studio - Studio IT Manager

Santa Monica Studio

Los Angeles, California, United States (On-Site)
2 Weeks ago
Google - Product Solutions Engineer, Commerce, Tech CoE

Google

Sunnyvale, California, United States (On-Site)
4 Days ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

ComeOn Group - Responsible Gaming Analyst

ComeOn Group

St. Julian's, Malta (Hybrid)
1 Month ago
Microsoft - Data Engineer II - MSTIC RnD

Microsoft

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
5 Days ago
Trendyol - Data Science Professionals - Trendyol GO

Trendyol

Ankara, Ankara, Türkiye (Hybrid)
5 Months ago
Google - Research Data Scientist, Cloud Security

Google

San Francisco, California, United States (On-Site)
3 Days ago
Google - Analytical Lead, Large Customer Sales

Google

Buenos Aires, Buenos Aires, Argentina (On-Site)
3 Days ago
Kwalee - Business Analyst

Kwalee

Royal Leamington Spa, England, United Kingdom (On-Site)
1 Month ago
Nintendo - Assoc. Insights and Analytics Analyst

Nintendo

Redmond, Washington, United States (On-Site)
4 Months ago
GameChanger  - Senior Data Platform Engineer - AWS

GameChanger

United States (Remote)
3 Weeks ago
PwC - Senior Associate -ETL Testing_D&A_Advisory_Kolkata

PwC

Kolkata, West Bengal, India (On-Site)
6 Months ago
Rockstar Games - Data Governance Coordinator

Rockstar Games

Bengaluru, Karnataka, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Founded by the developers of Star Wars: Galaxy of Heroes and entertaining the world with unforgettable RPGs

California, United States (Hybrid)

California, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Azra Games

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug