Applied Research

6 Months ago • All levels • Marketing

Job Summary

Job Description

Applied Research role requiring advanced degree in data science, strong machine learning skills, and data analysis expertise for online marketing optimization.
Must have:
  • Machine Learning
  • Data Analysis
  • PhD/Masters Degree
  • Online Marketing
Good to have:
  • Digital Advertising
  • Social Networks
  • Sequence Prediction
  • Collaboration Skills

Job Details

Responsibilities:

Position Description:
1. Conduct research to identify new business opportunities in overseas marketing.
2. Design and implement sophisticated machine learning algorithms to enhance online marketing efforts, focusing on user acquisition, ad performance optimization, key opinion leader (KOL) identification and evaluation, and more.
3. Analyze extensive datasets to identify patterns and trends that will inform and refine our marketing and advertising strategies.
4. Work closely with various teams to formulate research questions and hypotheses, fostering a collaborative approach to problem-solving.
5. Stay up-to-date on industry trends and advancements in online marketing.

Requirements:

1. Must hold an advanced degree (Master's or Ph.D.) in data science, computer science, mathematics, or a related field.
2. Demonstrate a strong understanding of machine learning techniques and data analytics tools, with notable publications in areas such as digital advertising, online marketing, optimization, social networks, and sequence prediction.
3. Exhibit exceptional problem-solving skills and the ability to think critically.
4. Possess excellent communication skills, with the ability to clearly present research findings to diverse audiences.

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

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