Apps Specialist
Job Summary
Job Description
The Apps Specialist at Google's gTech Ads advises Google Ads clients, leveraging digital marketing and tech solutions to address business needs. Responsibilities include designing media plans, delivering technical solutions, building advertiser relationships, and collaborating with internal teams to drive client growth. The role requires expertise in Google Ads, digital marketing, and data analysis, with a focus on boosting product adoption and business growth. The specialist serves as a Search product expert, providing technical guidance and advocating for new product features. The position requires strong communication, collaboration, and project management skills to manage multiple solutions and support internal teams.
Must have:
- Bachelor's degree or equivalent experience
- 5+ years digital media/marketing experience
- 4+ years client-facing experience
- Excellent communication and collaboration skills
- Data analysis and interpretation skills
- Project management expertise
Good to have:
- 5+ years experience in internet products and technologies
- Knowledge of app platforms, performance advertising, and online ads
- Negotiation skills
4 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- 4 years of experience in a client-facing role working with partners across multiple levels.
Preferred qualifications:
- 5 years of experience in Internet products and technologies, with excellent business communication skills and the ability to collaborate cross-functionally with multiple teams and stakeholders, building relationships and leveraging negotiation skills.
- Experience in data analysis with the ability to interpret datasets, identify trends, and translate findings into compelling narratives.
- Knowledge of apps platforms and products, the performance advertising market, or online ads landscape.
- Excellent project management skills with the ability to oversee multiple solutions, supported by internal teams.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.To learn more about gTech, check out our .
Responsibilities
- Advise Google Ads clients, leveraging digital marketing and tech solutions to address business issues, collaborate as a thought partner, design media plans, and deliver technical solutions to achieve business goals.
- Build relationships with external advertisers to deliver business outcomes through Google Ads, supporting planning, pitching, implementation, and optimization to boost product adoption and business growth.
- Collaborate with teams to drive growth plans for clients. Develop and apply insights of market and engaging environment for vertical and sub-verticals in solutions offered.
- Serve as the customer's Search product expert by successfully delivering digital marketing solutions that address issues and enhance the customer's digital maturity.
- Advocate new product features, assist with adoption through setup and provide technical guidance for infrastructure and data integration in Google Ads.
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