Area User Growth Associate
Job Summary
Job Description
The Area User Growth Associate will be responsible for developing Gojek products through strategic marketing plans across various touch points including visibility, partnership, and digital channels. This role involves managing the marketing funnel for Gojek products within a representative Area, aligning with headquarters' initiatives. The associate will work closely with User Growth, Marketing, and cross-functional teams. Key responsibilities include supporting the Area User Growth Manager and Area Senior Manager to drive User Growth focus areas like visibility and partnership to achieve Area target orders and active users. They will manage daily marketing execution activities, ensure accuracy and timeliness of User Growth activities, supervise vendors for merchant branding, and execute events and other activities. The role requires developing and executing clear integrated digital marketing strategies with measurable results and ensuring consistency in messaging and brand communications by collaborating with sales, government relations, and operations teams.
Must have:
- Min. 2 years of experience in Marketing/Sales
- Strong analytical and planning skills
- Good communication and presentation skills
- Excellent problem-solving skills
- Good collaboration, compassion, and proactiveness
- Agile and fast thinking/execution
Good to have:
- Exposure in a top global FMCG company
- Good understanding of local knowledge
- Proficiency in Canva, Photoshop, Google Slides & Sheets
8 skills required
Job Details
About the Role
You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarter initiatives. You will work closely with the User Growth, Marketing, and cross functional team.
What Will You Do
- Support Area User Growth Manager and Area Senior Manager to drive User Growth focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver Area target completed orders and active users;
- Managing all day to day marketing executional activities from all areas needed to deliver the User Growth plans. e.g. contract, PO, invoice, etc;
- Ensure all User Growth activities in areas are delivered with a given standard of accuracy, completeness, timeliness as per the standard package and local initiatives;
- Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis;
- Internally work with direct responsibility to deliver area executions and targets by executing events, exhibits, and other activities;
- Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results;
- Responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications. Working closely with the sales, government relations, and operations team.
What Will You Need
- Min. 2 years of working experience in Marketing/Sales. Have exposure of working at a top global FMCG company would be a plus point;
- Good understanding of local knowledge;
- Strong analytical and planning skills;
- Good communication and presentation skills;
- Excellent problem-solving skill with the ability to play it well independently and in a team;
- Good collaboration with compassion and proactiveness;
- Agile and fast in thinking and execution;
- Have exposure of working at a top global FMCG company would be a plus point;
- Good at using Canva, Photoshop, Google Slide & Sheets will be a plus point.
About the Team
Area User Growth team plays a critical role in driving sustainable and scalable user growth in the respective area. We work closely with Region User Growth team and HQ counterparts to design, implement, and monitor localized growth strategies tailored to diverse market dynamics. Our team leverages data, market insights, and cross-functional collaboration to solve complex challenges, improve user acquisition and retention, and ensure alignment with company-wide growth objectives. We foster a culture of innovation, agility, and continuous learning to deliver impactful results on the ground.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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