ASO Manager

1 Year ago • 2 Years +

Job Summary

Job Description

As an ASO Manager at Tripledot Studios, you will lead App Store Optimization efforts across all global markets, enhancing the visibility and performance of games. This role involves data analysis, creative strategy, and mobile marketing expertise, requiring a deep understanding of store algorithms and metadata optimization. Key responsibilities include optimizing app names, descriptions, screenshots, and keywords, collaborating with the creative marketing team, analyzing and reporting performance, monitoring competitor activity, and launching new apps.

Must have:

2+ years experience handling App Store Optimisation strategy
Solid understanding of ASO algorithms and principles
Strong knowledge of ASO fundamentals and tools
Experience with CPP and CSL
Analytical skills and ability to interpret data
Effective time management and project management skills

Good to have:

Applied experience with MS Excel, AppsFlyer/Adjust, Looker
Comfortable presenting

Perks:

25 days holiday
Hybrid Working
20 days fully remote working
Daily Free Lunch
Regular company events and rewards
Continuous Professional Development
Private Medical Cover
Life Assurance & Group Income Cover
Health Cash Plan
Dental Cover
Family Forming Support
Employee Assistance Program
Cycle to Work Scheme
Pension Plan

9 skills required

9 skills required for this role

Add these skills to join the top 1% applicants for this job

principle

cpp

algorithms

looker

data-analytics

excel

communication

timeline-management

team-management

Job Details

ASO Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: London, UK

Description

Tripledot Studios is an award-winning, record breaking games studio with a team of circa 400 people. Headquartered in London, we also have offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne.

We specialise in Casual, Free to Play, Mobile games that delight millions of players every day.

Fastest Growing Business in Europe in 2022
Tech Growth Business of the Year 2021 and 2023
PocketGamer Best Mobile Developer 2023
The Kings Award for International Enterprise 2024

Our guiding principle as a team is that when people love what they do, what they do will be loved by others.

Take a look at our games: iOS Store + Google Play

Role Overview

As ASO Manager at Tripledot Studios, you will lead the ASO (App Store Optimisation) efforts across all our global markets.

You will focus on enhancing the visibility and organic performance of our games across the App Store and Google Play. This role blends data analysis, creative strategy, and mobile marketing expertise, requiring a deep understanding of store algorithms and metadata optimization.

Key Responsibilities

Operate our App Store Optimisation strategies and play a key role in defining them;
Optimise the app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc;
Collaborate with the Creative Marketing team to create new assets for the App Stores;
Frequently analyse and report ASO performance;
Monitor competitor activity and rankings to better understand the market;
Launching new apps in conjunction with the other departments;
Work closely with the wider Marketing team to ensure consistent and impactful custom app store pages and app store experiments.

Skills, Knowledge & Expertise

2+ years experience handling App Store Optimisation strategy for mobile apps or games;
Solid understanding of ASO algorithms and principles, from ranking factors to creative optimisation;
Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, AppTweak etc.);
Experience with CPP and CSL;
Analytical skills and ability to interpret data to make decisions;
Effective time management and project management skills;
Communication skills and ability to interact effectively with diverse teams;
Applied experience with MS Excel, AppsFlyer/Adjust, Looker;
Comfortable presenting;
Very high attention to detail.

Job Benefits

25 days holiday: Enjoy 25 days of paid holiday, in addition to bank holidays to relax and refresh throughout the year.
Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
20 days fully remote working: Work from anywhere in the world, 20 days of the year.
Daily Free Lunch: In the office you get £12 every day to order from JustEat
Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit. Recent highlights have been: Thames River Cruise, London Dungeon and Summer Parties in Regents Park.
Continuous Professional Development: Propel your career with continuous opportunities for professional development.
Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
Health Cash Plan: Benefit from a health cash plan that contributes to your medical expenses.
Dental Cover: Flash your best smile with our dental cover.
Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
Cycle to Work Scheme: Make the most of our Cycle to Work Scheme for a green and healthy commute.
Pension Plan: Secure your future with our contributory pension plan.