ASO Manager

3 Months ago • 2 Years +

Job Summary

Job Description

As an ASO Manager at Tripledot Studios, you will lead App Store Optimization efforts across global markets. This role involves enhancing the visibility and organic performance of games on the App Store and Google Play. Responsibilities include optimizing app names, descriptions, screenshots, and keywords. You will analyze ASO performance, monitor competitors, and collaborate with the marketing team to create effective custom app store pages.
Must have:
  • 2+ years experience in App Store Optimization for mobile apps or games
  • Solid understanding of ASO algorithms and principles
  • Strong knowledge of ASO tools like App Store Connect and Google Play Console
  • Analytical skills and ability to interpret data
Good to have:
  • Experience with CPP and CSL
  • Effective time and project management skills
  • Communication skills to interact with diverse teams
  • Experience with MS Excel, AppsFlyer/Adjust, Looker
  • Comfortable presenting
  • Very high attention to detail
Perks:
  • 25 days holiday
  • Hybrid Working (3 days in office)
  • 20 days fully remote working
  • Daily Free Lunch
  • Regular company events and rewards
  • Continuous Professional Development
  • Private Medical Cover
  • Life Assurance & Group Income Cover
  • Health Cash Plan
  • Dental Cover
  • Family Forming Support
  • Employee Assistance Program
  • Cycle to Work Scheme
  • Pension Plan

Job Details

ASO Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Warsaw, PL



Description

Tripledot Studios is an award-winning, record breaking games studio with a team of circa 400 people. Headquartered in London, we also have offices in Warsaw, Barcelona, Minsk, Jakarta, and Melbourne.

We specialise in Casual, Free to Play, Mobile games that delight millions of players every day.
  • Fastest Growing Business in Europe in 2022
  • Tech Growth Business of the Year 2021 and 2023
  • PocketGamer Best Mobile Developer 2023 
  • The Kings Award for International Enterprise 2024
Our guiding principle as a team is that when people love what they do, what they do will be loved by others. 

Take a look at our games: iOS Store + Google Play

Role Overview

As ASO Manager at Tripledot Studios, you will lead the ASO (App Store Optimisation) efforts across all our global markets.

You will focus on enhancing the visibility and organic performance of our games across the App Store and Google Play. This role blends data analysis, creative strategy, and mobile marketing expertise, requiring a deep understanding of store algorithms and metadata optimization. 


Key Responsibilities

  • Operate our App Store Optimisation strategies and play a key role in defining them;
  • Optimise the app names, descriptions, screenshots, feature graphics, in-app events, keyword fields, icons, videos, etc;
  • Collaborate with the Creative Marketing team to create new assets for the App Stores;
  • Frequently analyse and report ASO performance;
  • Monitor competitor activity and rankings to better understand the market;
  • Launching new apps in conjunction with the other departments;
  • Work closely with the wider Marketing team to ensure consistent and impactful custom app store pages and app store experiments.


Skills, Knowledge & Expertise

  • 2+ years experience handling App Store Optimisation strategy for mobile apps or games;
  • Solid understanding of ASO algorithms and principles, from ranking factors to creative optimisation;
  • Strong knowledge of ASO fundamentals and its tools (App Store Connect, Google Play Console, Sensor Tower, AppTweak etc.);
  • Experience with CPP and CSL;
  • Analytical skills and ability to interpret data to make decisions;
  • Effective time management and project management skills;
  • Communication skills and ability to interact effectively with diverse teams;
  • Applied experience with MS Excel, AppsFlyer/Adjust, Looker;
  • Comfortable presenting;
  • Very high attention to detail.


Job Benefits

  • 25 days holiday: Enjoy 25 days of paid holiday, in addition to bank holidays to relax and refresh throughout the year.
  • Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice. 
  • 20 days fully remote working: Work from anywhere in the world, 20 days of the year.
  • Daily Free Lunch: In the office you get £12 every day to order from JustEat 
  • Regular company events and rewards: Join in regular events and rewards that celebrate cultural events, our achievements and our team spirit. Recent highlights have been: Thames River Cruise, London Dungeon and Summer Parties in Regents Park.
  • Continuous Professional Development: Propel your career with continuous opportunities for professional development. 
  • Private Medical Cover: Have peace of mind with private medical cover, ensuring your health is in good hands.
  • Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
  • Health Cash Plan: Benefit from a health cash plan that contributes to your medical expenses.
  • Dental Cover: Flash your best smile with our dental cover.
  • Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
  • Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
  • Cycle to Work Scheme: Make the most of our Cycle to Work Scheme for a green and healthy commute.
  • Pension Plan: Secure your future with our contributory pension plan.

Similar Jobs

Luxoft - Solution Architect

Luxoft

Poland, Ohio, United States (Remote)
7 Months ago
Motorola solutions - Product Owner - PremierOne

Motorola solutions

Brazil (Remote)
1 Week ago
Cognite - Principal Front-end Engineer, AI services

Cognite

Phoenix, Arizona, United States (Hybrid)
3 Months ago
Opendoor - Senior Manager - Machine Learning Engineering

Opendoor

United States (Remote)
4 Weeks ago
LeoVegas - CRM Manager - Spanish Speaking

LeoVegas

Ceuta, Ceuta, Spain (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Interactive Brokers - Compliance/Legal Associate – Agreements and Disclosure Management (Temp)

Interactive Brokers

Greenwich, Connecticut, United States (Hybrid)
2 Months ago
BioFire - Sr. Director, Area Sales - West

BioFire

United States (On-Site)
1 Week ago
Jane Street - Machine Learning Engineer

Jane Street

New York, United States (On-Site)
4 Weeks ago
metacore - Marketing Lead, New Games

metacore

Helsinki, Uusimaa, Finland (Hybrid)
3 Months ago
EveryMatrix - Trainee QA & Configuration Manager

EveryMatrix

L'viv, Dnipropetrovsk Oblast, Ukraine (Hybrid)
2 Months ago
G5 games - C++ Gameplay Programmer

G5 games

(Remote)
9 Months ago
OKX - Head of FinCrime, Internal Audit

OKX

San Jose, California, United States (On-Site)
2 Months ago
dun bradstreet - Human Resources Manager

dun bradstreet

Taipei City, Taiwan (On-Site)
3 Months ago
Illumina - Sub-regional Marketing Lead, Korea

Illumina

Seoul, South Korea (On-Site)
1 Month ago
A-Team - Product Marketing Manager - AI

A-Team

New York, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Warsaw, Masovian Voivodeship, Poland

Techland - Security Risk Officer

Techland

Poland (Hybrid)
2 Months ago
smartbear - Junior Backend Engineer

smartbear

Wrocław, Lower Silesian Voivodeship, Poland (On-Site)
4 Weeks ago
Bloober Team - Administrative Specialist

Bloober Team

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
3 Weeks ago
Aptive - Content Specialist

Aptive

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
1 Year ago
Lionbridge Games - Localization Game Tester (all languages)

Lionbridge Games

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Year ago
Motorola solutions - HR Operations Coordinator

Motorola solutions

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
1 Week ago
Futurum Technology - Junior Java Developer

Futurum Technology

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
2 Weeks ago
PwC - Senior Workday Extend Developer

PwC

Warsaw, Masovian Voivodeship, Poland (Hybrid)
1 Month ago
Side - German Player Support Advocate

Side

Poland (Remote)
1 Week ago
People Can Fly - Accountant

People Can Fly

Warsaw, Masovian Voivodeship, Poland (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

London, England, United Kingdom (Hybrid)

Minsk, Minsk Region, Belarus (Hybrid)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Jakarta, Indonesia (Hybrid)

Toronto, Ontario, Canada (Hybrid)

Barcelona, Catalonia, Spain (Hybrid)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Barcelona, Catalonia, Spain (Hybrid)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Jakarta, Indonesia (Hybrid)

View All Jobs

Get notified when new jobs are added by Triple dot studios

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug