This role involves developing, managing, and executing ASO strategies for both Apple's App Store and Google Play Store. You will be responsible for creating, maintaining, and optimizing all elements of app store presence, including text, assets, and keywords, across multiple languages. You will also conduct AB testing to improve download conversion rates and store page traffic, while staying on brand and relevant to each game's unique selling points. Additionally, you will collaborate with the UA team to identify, plan, execute, and measure organic growth opportunities. Regular competitive analysis in key markets, creating reporting dashboards for stakeholders, and staying up-to-date with the latest ASO and digital marketing trends are also key responsibilities. A successful candidate will possess a strong understanding of mobile platforms and technologies, in-depth knowledge of the different App stores and their processes, and excellent analytical, organizational, time management, and communication skills.