About the job

SummaryBy Outscal

The Asset Manager is responsible for managing, uploading, and protecting digital assets within Critical Mass' production team. Must have strong organizational skills and be detail-oriented with a passion for process and a solution-oriented mindset.

The Asset Manager is responsible for managing, uploading, cataloguing, and protecting the digital assets within Critical Mass' production team. They work alongside the ArtBot production and post-production teams to ensure all digital assets are catalogued and accounted for. This includes assets such as camera original content (photos and video), client supplied content (photos, video, logos, fonts etc.), stock assets (photos, videos or templates), working files (Photoshop, After Effects, Premiere, etc.), documents (contracts, licenses, etc.) and final deliverables. 

As an Asset Manager, you will have a close working collaboration with our Content Producers, Design Supervisions, IT, and Project Managers. You will work alongside the Quality Control team and report directly to the Quality Control Lead. This role requires someone with technical production and file knowledge, with meticulous organizational skills. You are passionate about process and have a solution-oriented mindset in service of seamless production asset workflows and working alongside a busy team.


You Will:

  • Intake digital assets (still images, videos, audio, documents, files for DCO, working files, final deliverables etc.) from internal and external agencies
  • Organization of digital assets within a system (DAM, Server, Box etc.)
  • Create and tag metadata for tracking assets and search-ability
  • Create and document metadata schema
  • Create and host a final QA handoff meeting to review the final deliverable before uploading to the clients DAM or server.
  • Conduct onboarding and ongoing training for employees within a DAM
  • Ensure assets are correctly uploaded and tagged
  • Manage asset expirations and permissions within a DAM
  • Help search and find assets for other team members
  • Assess asset workflows and identifying areas for improvement
  • Create process documentation and training manuals
  • Manage employee and contractors’ access to specific assets
  • Prepare and organizing digital content for external sharing
  • Database creation to establish templates for housing information
  • Consult on how API integrations should function and developing surrounding workflows
  • Create databases and establish templates for asset use
  • Bring new ideas and innovation to the workstream in service of continuous improvement of the process.

Application Skills:

  • Excel
  • General understanding of Adobe Suite - After Effects, Photoshop, Premiere, Animate
  • DAM Experience
  • Cloud based file sharing services

General Skills:

  • Detail Oriented
  • Analytical thinking 
  • Technical knowledge
  • Data Entry
  • Strong communication skills
  • Flexibility
  • Organization and Prioritization Skills

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Six free therapy sessions through Therify
  • Access to online services for families and new parents
  • Hybrid work options
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

San José Province, Costa Rica (Hybrid)

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California, United States (Hybrid)

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Bogota, Colombia (Hybrid)

Bogota, Colombia (Hybrid)

San José Province, Costa Rica (Hybrid)

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