Assistant Manager/Deputy Manager -Marketing_MPIN

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels.

From a Bosch India perspective, we see a need to transform with new mind-sets - operating together with businesses, governments, and consumers- to imagine a future landscape focusing on efficient mobility concepts, clean energy needs, decentralized governance, convergence on connectivity etc. In an era of dynamic technological advancements, evolving consumer preferences, and shifting regulations, Bosch envisions a connected ecosystem within the shared economy that will shape the future of mobility.

With a vision of accident-free and emission-free mobility, Bosch Mobility Platform and Services (MPS) is building an ecosystem of digital platforms and neutral e-commerce marketplaces. Our goal is to enable businesses to collaborate, innovate and co-create to solve complex problems of mobility in the realms of goods movement, people transportation, and parked vehicle ecosystem.

We are looking for an integrated marketing professional with a prior experience of 5-6 years in the B2B SaaS space handling the marketing and media mandates of MPS. The current mandates to be handled are ParkZeus (parking ecosystem) and Digital Tech Stack for Mobility. The role is specific to MPS and the products / platforms to work with are dynamic.

What does the role entail?

1. Drive integrated marketing strategies for MPS offerings, including ParkZeus and Digital Tech Stack, across digital, print, and BTL channels.
2. Lead content marketing, paid media (SEM, SEO, social media), website management, and data-driven campaign performance analysis.
3. Execute marketing-led and product led growth initiatives, ensuring alignment with brand strategy and creating high-impact creative assets across platforms.
4. Collaborate with agency partners and leverage marketing tools to deliver optimized campaigns, monitor KPIs, and analyze performance.
5. Track competitive activities, industry trends, and category insights to inform strategies and deliver actionable reports.

Desired Qualifications & Experience

• MBA in Marketing / Communication / Branding field
• 5-6 years of Work Experience in Marketing in Digital B2B SaaS industry

Supporting competencies for the role:

1. At least 5-6 years of work experience in B2B SaaS companies
2. Excellent ability to develop and execute against strategic integrated multichannel marketing plans
3. High Analytical skills to measure the ROI of campaigns
4. High proficiency in the MS Office – Excel, Word, PowerPoint
5. Advanced skill-set for creating presentations, gathering requirements, writing Marketing Briefs, marketing content and reports
6. Self-motivated, multi-tasker and willing to be flexible in work schedule and hours due to global interactions.
7. Ability to think strategically, analyse problems and opportunities, and systematically approach them to find solutions or make improvements.
8. Excellent communication and stakeholder management skills to work with cross functional teams
9. Worked in a startup environment and is flexible to move into roles within Marketing function