Job Summary:
Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios. Disney General Entertainment Content is a collection of renowned content brands at The Walt Disney Company creating original entertainment for the Company’s streaming platform, Disney+.
The Assistant Manager, Social & Digital, IM SEA for The Walt Disney Southeast Asia will be responsible for leading digital and social media campaigns in the Southeast Asia region, including the Philippines.
This role will be responsible for leading the Digital and Social Media campaigns in support of both Disney Studios and Disney+ titles. This includes strategy formulation and creative ideation for brand and title campaigns, encompassing global and regional content. The core objective is to gain awareness, engagement and consideration for titles/products being pushed. Therefore, this role requires a strong grasp of consumer insights, latest trend and innovations for both digital media and social media platforms. They should also be experienced in different content formats on digital and social media and how to leverage these formats creatively and effectively.
For Digital, he/she will be responsible in ideating, implementing, and monitoring digital media campaignsm such as but not limited to display ads in premium publishers and programmatic. He/She will be working closely with the Brand and Content (B&C) marketing leads in identifying digital’s role in brand and title campaigns, as well as with the media and digital agencies in implementing and monitoring these campaigns. He/She will also identify paid media campaign metrics and ensure that these are met.
For Social, he/she will serve as the main gatekeeper of the brand among fans on social keeping them informed and engaged with our brands and content. This entails identifying social media content pieces that will drive reach and engagement, as well as preparing overall content strategy and community guidelines in Disney Philippines social media handles – covering Disney+ and Disney Studios (Disney Studios, Marvel, Star Wars, and 20th Century Studios). He/She will work closely with the publicity lead in identifying and tapping social media communities that may help drive both reach and engagement for our brands and titles. . He/She will be working closely with the Brand and Content marketing leads in identifying social’s role in brand and title campaigns, as well as with the social media agency in implementing and monitoring these campaigns, such as managing content calendars, scheduling, and publishing of content.
Responsibilities:
Basic Qualifications:
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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