Associate Campaign Manager

1 Minute ago • 1-4 Years • Campaign Management

Job Summary

Job Description

PhonePe, headquartered in India, is a leading digital payments app with over 600 million users and a vast merchant network. It processes over 330 million daily transactions and has an annualized TPV exceeding INR 150 lakh crore. The company's vision is to empower Indians by facilitating money flow and access to services, including financial products and new consumer tech businesses. PhonePe fosters an empowering culture where employees own their work, solve complex problems, and build platforms impacting millions, encouraging innovation and diverse perspectives.
Must have:
  • Lead the ad operations Campaign Management team for assigned industries by overseeing scheduling, Creation, and execution of campaigns on PhonePe platforms with the intent of maximizing accuracy and timely delivery of campaigns.
  • Lead a team of Associate campaign manager and Campaign manager to drive KPIs of ad-ops team.
  • Actively manage and keenly monitor the campaign performance of PhonePe assets and map them to the sales funnel to maximize revenue.
  • Identify, establish, and implement industry best practices on ad set up, measurement and reporting.
  • Strong communication skills with internal and external stakeholders.
  • Actively engage and collaborate with BD/Product Design/CS/Creative teams for planning, campaign management, prioritization, scheduling, and delivery of campaigns.
  • Manage both ads and rewards campaign lifecycle including, but not limited to advertiser onboarding, campaign set-up, invoicing, collections, reporting, monitoring & optimization.
  • Analyse campaign performance and conversion and make educated recommendations to BD team/Advertisers for how future ads might be optimized for best results.
  • Lead automation and process improvement initiatives to increase team productivity and enhance operational efficiency.
  • Generate and present weekly & monthly reports on campaign highlights & dashboards.
  • Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectives.
Perks:
  • Medical Insurance
  • Critical Illness Insurance
  • Accidental Insurance
  • Life Insurance
  • Employee Assistance Program
  • Onsite Medical Center
  • Emergency Support System
  • Maternity Benefit
  • Paternity Benefit Program
  • Adoption Assistance Program
  • Day-care Support Program
  • Relocation benefits
  • Transfer Support Policy
  • Travel Policy
  • Employee PF Contribution
  • Flexible PF Contribution
  • Gratuity
  • NPS
  • Leave Encashment
  • Higher Education Assistance
  • Car Lease
  • Salary Advance Policy

Job Details

Responsibilities:

  • Lead the ad operations Campaign Management team for assigned industries by overseeing scheduling, Creation, and execution of campaigns on PhonePe platforms with the intent of maximizing accuracy and timely delivery of campaigns.
  • Lead a team of Associate campaign manager and Campaign manager to drive KPIs of ad-ops team
  • Actively manage and keenly monitor the campaign performance of PhonePe assets and map them to the sales funnel to maximize revenue.
  • Identify, establish, and implement industry best practices on ad set up, measurement and reporting.
  • Strong communication skills with internal and external stakeholders
  • Actively engage and collaborate with BD/Product Design/CS/Creative teams for planning, campaign management, prioritization, scheduling, and delivery of campaigns
  • Manage both ads and rewards campaign lifecycle including, but not limited to advertiser onboarding, campaign set-up, invoicing, collections, reporting, monitoring & optimization.
  • Analyse campaign performance and conversion and make educated recommendations to BD team/Advertisers for how future ads might be optimized for best results.
  • Lead automation and process improvement initiatives to increase team productivity and enhance operational efficiency.
  • Generate and present weekly & monthly reports on campaign highlights & dashboards.
  • Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectives

Basic Qualifications/ Requirements:

  • Tier 2 MBA colleges (2-4 years of work experience) or Tier 1 graduates (1-2 years of relevant experience) with zeal to work in digital/Operation vertical.
  • Excellent communication and people skills
  • Strong analytical and detail-oriented aptitude
  • Ability to multitask and prioritize
  • Must be able to work with minimum supervision

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process, please fill out this form.

Read more about PhonePe on our blog.

Life at PhonePe

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About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



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