Associate Creative Director Concept Development

4 Months ago • 8 Years + • Marketing • $130,790 PA - $175,450 PA

Job Summary

Job Description

As an Associate Creative Director for Concept Development at ESPN, you'll lead the creation of high-impact branded content and marketing campaigns. You'll work with a team of creatives to develop innovative strategies for various media, ensuring alignment with brand objectives. Responsibilities include conceptualization, collaboration with cross-functional teams, industry trend monitoring, presenting work, mentoring junior creatives, overseeing content creation, conducting performance evaluations, managing external vendors, analyzing campaign performance, and acting as a brand ambassador. A strong portfolio showcasing award-winning, PR-able work, particularly within the sports domain, is crucial. Experience managing and inspiring a creative team is essential, along with proficiency in Adobe Creative Suite and a passion for sports.
Must have:
  • Exceptional creative portfolio
  • Leadership & team management skills
  • Strategic thinking & vision
  • Production expertise
  • 8+ years experience in creative marketing (sports preferred)
Good to have:
  • Experience with women's sports
  • Project management skills
  • Proficiency in emerging technologies
  • Strong communication & collaboration skills

Job Details

Job Summary:

As a branded content and marketing Associate Creative Director, you create creative campaigns and concepts at the highest level. You should have a track record of creating famous PR-able or award-winning work for brands, ideally with a sports theme. You’re on top of current sports and ESPN trends and demonstrate a strong desire to shape culture and bring the most innovative linear/social/digital solutions to our clients. You have a passion for sports in general, including women’s sports. You should be able to manage and work with a team of Art Directors, Copywriters and Designers, you'll be a part of a collaborative environment where creativity can flourish. By building relationships, with clients and our internal teams, you'll develop work with creative insight, authority, and professional leadership.

Responsibilities:

  • Work with creatives and ensure the creative output, while reporting into the Senior Creative Director.
  • Lead the conceptualization and development of creative strategies for branded content and marketing campaigns in a specific portfolio, aligning with overall brand objectives and target audience insights.
  • Collaborate closely with cross-functional teams, including ESPN Creative Studio, marketing, synergy, content production, and social, to ensure seamless execution of creative concepts.
  • Stay abreast of industry trends, emerging technologies, and cultural shifts to inform innovative content and marketing approaches.
  • Present work both internally and externally at a high level.
  • Nurture and inspire a team of creatives, providing guidance and mentorship to foster a culture of excellence and creativity.
  • Oversee the creation of high-quality content assets, including video, graphics, copy, and interactive media, maintaining brand consistency and messaging integrity.
  • Conduct regular performance evaluations and provide constructive feedback to optimize creative output and drive continuous improvement.
  • Partner with external agencies, freelancers, and production vendors as needed, ensuring deliverables meet quality standards and deadlines.
  • Monitor and analyze campaign performance metrics, leveraging insights to refine creative strategies and enhance future initiatives.
  • Act as a brand ambassador, championing creative excellence and fostering a collaborative, innovative work environment.
  • Drive thought leadership initiatives, representing the company at industry events, conferences, and speaking engagements.

Qualifications:

  • Outstanding Portfolio: You demonstrate exceptional originality, innovation, and multi-disciplinary thinking across your work.
  • Leadership Skills: You are a leader who can organize, motivate, and improve the creative output of those around you.
  • Creative Vision: You see the bigger picture and define a creative vision for accounts and the group, leading to PR-able and award-winning work.
  • Big Idea Thinker: You go beyond the executional or tactical and come with campaign driven thoughts that work across media.
  • Production Expertise: You understand the critical importance of the production process and are an expert in making sure it delivers exceptional work.
  • Mentor: You are able to pass on your experience to others through generous and patient mentorship of more junior members of the team
  • Proactive: You use your initiative and proactively come up with new ideas to push forward the creative work and develop new opportunities
  • Minimum of 8 years of experience in creative marketing, preferably in sports, entertainment, or related industries.

Preferred Qualifications:

  • Proven leadership experience with the ability to inspire and manage a creative team.
  • Strong project management skills, with a demonstrated ability to manage multiple projects simultaneously.
  • Exceptional communication and collaboration skills, with a talent for building relationships across diverse teams.
  • Proficiency in creative software (Adobe Creative Suite), as well as an understanding of emerging technologies and platforms.
  • Solid understanding of brand development and multichannel marketing models.
  • Adept at working in a fast-paced, high-pressure environment while maintaining attention to detail.
  • Deep knowledge of the sports industry and a passion for storytelling.
  • Must have a portfolio that demonstrates a history of successful marketing campaigns and productions.

Basic Education:

  • High School Degree

Preferred Education:

  • College Degree in related field

#ESPNMedia


The hiring range for this position in New York, NY is $130,790 to $175,450 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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