Associate Creative Director, Copy

3 Months ago • 6 Years + • $140,000 PA - $170,000 PA

Job Summary

Job Description

As an Associate Creative Director, you'll lead creatives and work alongside multidisciplinary teams, developing digital and social experiences. You will be responsible for crafting campaign ideas, guiding the creative team, presenting ideas, and mentoring the team. This includes juggling multiple projects, managing day-to-day needs, and working closely with production partners. You should promote a culture of excellence and accountability. (108 words)
Must have:
  • 6+ years copy experience.
  • Exceptional writing skills for various projects.
  • Excellent presentation skills.
  • Quick, creative thinking with attention to detail.
  • Understanding of social trends and digital opportunities.
  • Experience with brainstorming and campaign development.

Job Details

As an Associate Creative Director, you bring a creative voice with strategic thinking to projects. You have a diverse array of experiences to bring to the role—from conceptual development to client relations to the execution of creative deliverables. You’ll create and communicate concepts, dig into marketing and social platform strategies, and develop interactive solutions to deliver excellent digital and social experiences.  

Leading creatives and working alongside multidisciplinary leads—in strategy, account, technology, and project management—doesn’t faze you. You build strong client relationships with expertise, and work to push big thinking in the digital space. Most importantly, you embody and embrace our values—to be honest, inspired, drive, passionate and real—in everything you do.   


You Will:  

  • Demonstrate comprehensive knowledge of brand and the overall industry via concept, copy, and execution. 
  • Ideate and execute on deliverables that includes but is not limited to social, digital, video, experiences, and content. Often alongside an ACD, Art partner.
  • Craft campaign ideas for client projects that are digital-first and social by design.
  • Build and guide the creative team around account needs and vision.
  • Prepare and present creative ideas to project stakeholders, such as clients and integrated project leads.
  • Take direction from internal and integrated creative leaders.
  • Partner with multidisciplinary teams including account, strategy and project management to ensure that projects tasks and timelines are clear.
  • Provide regular team mentorship and constructive feedback, especially within the copy discipline.
  • Juggle multiple projects simultaneously, managing day-to-day needs and providing direction creative team as needed.
  • Work closely with production partners and vendors to coordinate and complete projects on time and with exceptional craft. 
  • Improve upon creative department methods, problem-solving models, and best practices.
  • Promote a culture of excellence and accountability.  

You Have:  

  • 6+ years copy experience.  
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
  • Excellent presentation skills.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A keen enthusiasm for and demonstrable understanding of social trends and digital opportunities.
  • Experience with brainstorming, campaign development, creative brief development, and creative execution.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.
  • Solid knowledge and appreciation for the distinction between creative expression and commercial reality. 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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