Associate Director, Product Marketing Clinical Applications

The Associate Director, Product Marketing Clinical Applications is responsible for creating strategies and building and executing the tactics required to drive the adoption and utilization of our clinical product portfolio in oncology testing, reproductive health and genetic disease.  You will lead global go-to-market strategy and planning for new product launches, as well as programs and campaigns supporting our on-market portfolio.  The successful candidate will be a highly collaborative, seasoned veteran with global mindsets, who can creatively lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments.  Close collaboration across Marketing, Product Management, and Commercial and a deep understanding of the clinical genomics market will be essential for the success of this individual.  

Marketing at Illumina is grounded in deep customer intimacy & a global context, refined by data-driven insights that inform focused market efforts. Our job is transforming the face of human health by actively shaping the way the world understands and uses genomic information.  

Responsibilities 

• Develops go-to-market strategy, in collaboration with Product Management and regional teams  

• Builds and executes go-to-market plans supporting product management and the revenue goals at global, regional, market, and/or the customer level as appropriate (based on strategic plan)  

• Leads cross-functional efforts to develop and execute marketing plans to drive increased adoption of key clinical NGS assays 

• Collaborates with Customer Segment Marketing and Regional teams to execute initiatives in and across regions  

• Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Customer Segment Marketing and Product Management for campaign development activities  

• Collaborates on development of marketing materials for product launches and marketing campaigns for on-market products  

• Oversees and ensures alignment of content with initiative objectives  

• Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge  

• Shares customer insights and market trends to internal stakeholders, including executive leadership  

• Develops campaign training requirements for sales enablement  

• Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, cost calculators, and data sheets    

Preferred Experience/Education:   

• Bachelor’s degree required, MBA or PhD a plus.  

• Must have at least 15 years of related experience in Product Marketing or Product Management and at least 4 years of people leadership experience 

• Minimum 3 years of product marketing experience with genomic sequencing technologies, specifically in clinical applications such as oncology, reproductive health, or genetic disease.  

• Demonstrated success launching and positioning sequencing-based products in regulated healthcare markets 

• Demonstrated experience in technical marketing and close collaboration with Commercial is highly desired  

• “Digital-first” marketing experience strongly preferred  

• Technical knowledge of genomics, next-generation sequencing  

• Demonstrated experience for new product development and management of on market products in the life sciences field is a plus  

• Ability to own both long-term strategy and executional detail  

• Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical  

• Ability to solve problems informed by robust analysis and multiple data points  

• Ability to influence people and diverse stakeholder groups within a global, matrixed organization  

• Excellent interpersonal, verbal, and written communication skills  

• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines  

• Organizational capabilities to drive work proactively