Associate Manager Game Ops

6 Minutes ago • 1-2 Years • Marketing • Product Management

About the job

Job Description

As Associate Game Operations Manager, you'll optimize CRM strategies, execute and analyze daily events and live operations campaigns (seasonal events, lifecycle programs), manage customer communication for Big Fish Casino & Jackpot Magic Slots. Responsibilities include designing CRM strategies to enhance sales, monetization, and retention; reporting on KPIs; collaborating with the Product Team; developing innovative LiveOps campaigns; analyzing competitor offerings; creating art briefs and marketing messages; executing in-app campaigns; and utilizing customer communication channels effectively. The role requires close collaboration with various teams (Art, Product, Data Science, etc.) to improve player experience, engagement, monetization, and retention.
Must have:
  • 1-2 years LiveOps (CRM) experience
  • F2P mobile game knowledge
  • Understanding of communication channels
  • Project/campaign management skills
  • Experience with personalization & segmentation
Perks:
  • Flexible working schedule
  • Hybrid work model
  • Health care coverage
  • Wellness spending account
  • Generous time off
  • RRSP matching
  • Employee Assistance Program
  • Free lunch & happy hours
  • Team building events
As Associate Game Operations Manager, you will be joining our amazing Product and Game Ops Team for two of our most successful games (Big Fish Casino & Jackpot Magic Slots). You will be tasked with optimizing CRM strategy, executing and analyzing daily events as well as live operations campaigns including seasonal events, lifecycle programs, and managing customer communication. You will aim to improve player user experience, as well as increase engagement, monetization, and retention.

What You'll Do

  • Designing CRM strategy to optimize the performance of our sales, monetization & retention cycles, game launches, events, customer onboarding, etc.
  • Understanding the performance of your activities, reporting on relevant KPIs, and sharing the learnings with the wider business.
  • Working closely with the Product Team to implement new features and maximize their performance post-launch.
  • Coming up with innovative concepts to test via running LiveOps campaigns.
  • Following industry trends and competitor offerings.
  • Closely collaborating with other teams across the business: Art, Product, Data Science, Solutions, Social Media, VIP, Customer Service.
  • Creating detailed art briefs and writing engaging marketing messages.
  • Hands-on execution of in-app campaigns using bespoke in-house tools.
  • Utilizing customer communication channels with relevant segmentation for maximum impact.

What We're Looking For

  • 1-2 years experience with LiveOps (CRM) management, marketing or QA in a relevant industry - F2P mobile games preferred.
  • Knowledge of the market and how other companies engage their audience (F2P and/or Social Casino).
  • Good understanding of how to utilize different communication channels to achieve best results.
  • Experience managing multiple projects or campaigns at the same time with a strong sense of priorities to get things done most efficiently.
  • Experience implementing and managing initiatives led by personalization, customer segmentation, and LTV of customers.

Why Product Madness?

You will be joining a global powerhouse where you will be part of a world-class talented team that creates remarkable hit games such as Heart of Vegas, Lightning Link, Cashman Casino, Mighty Fu, and Big Fish Casino.  The success of these titles has led to over 400 million downloads and more than 50 million active users. But there is no stopping us there, we also have a new games team that is working on bringing new hit games to the market. Product Madness is an Aristocrat Technologies company within its digital games division of Pixel United. 

Outstanding growth has seen us build Product Madness to more than 800 team members and counting, you can join one of our seven global talent hubs including London, USA, Canada, Spain, Poland, Ukraine & Israel.

You will be part of a company that is not only Mad about games but Mad about our people. Living by our value of people first, you will feel this firsthand from the moment you step into one of our fantastic studios. This is made possible by our amazing studio experience team who help make Product Madness such a fun place to work. Be it arranging endless snacks, weekly breakfasts & lunches, lavish Christmas & summer parties, happy hour drinks, social get-togethers and so much more. 


So what is stopping you from coming and joining the Madness?

Benefits:

  • Flexibility: Flexible working schedules & Hybrid mode (2 days/week in office) 

  • Health Benefits: Health care coverage on your first day of employment with competitive plans and virtual Health care offered 

  • Wellbeing: Employee Assistance Program (EAP) + Wellness spending account (500$) 

  • Time Off: 3 weeks + 4 floating days + 7 personal/sick days + Christmas shutdown 

  • Financial Benefits: 100% match up to 4% on Group RRSPs + SuperShare eligibility where for every 2 Aristocrat Technologies (ATI) shares you buy, up to the set maximum, you will receive 1 for free 

  • Team Member Assistance Fund: Up to $1,000 annually in financial support if you fall on hard times and need financial assistance  

  • Free lunch + happy hours in the office 

  • Access to LinkedIn Learning 

  • Fun monthly team building events  

  • + Many More ! 

Travel Expectations

None
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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

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