This Associate Manager, Marketing position focuses on leading daily operations of content planning, partnerships, and brand activations in Mainland China.  Reporting to the Marketing Manager, the role requires managing digital and social media plans for China, including platforms like WeChat, Xiaohongshu, Douyin, Weibo, and Bilibili.  Responsibilities include content planning, commercial opportunity identification, results tracking, and leading activation initiatives (advertising, digital, social, KOL management, partnerships, and events).  Collaboration with other business lines (Corporate Alliance, Magic Access, Operations, Corporate Public Affairs, Distribution Marketing) is crucial for implementing activation plans. The role also involves managing budgets, adhering to administrative and audit processes, and supporting communications for other business units.  The position requires a Bachelor's degree in a relevant field and 5-7 years of China social and digital marketing experience.

<p>From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!</p><p>The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…</p><p>What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!</p>

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                <h4>Job Summary:</h4>  
                <div class="additional-field-value-razor"><p>Reporting to the Marketing Manager, this position will be responsible for leading the daily operations of content planning, partnership and brand activations in Mainland China due to the imminent need to expand China business to grow GBA and other parts of China. Working closely with Marketing’s Strategy, Product, Consumer Engagement and Co-marketing teams on implementation of integrated marketing communication materials with the objective of planning and executing creative assets and activation ideas efficiently.</p><p></p><p>Job responsibilities</p><p></p><ul><li><h3><span>To maintain, plan and execute the digital and social media plans for China</span></h3></li><li><h3><span>Responsible for the content planning, commercial opportunities and results tracking/analytics in social platforms of Hong Kong Disneyland</span></h3></li><li><h3><span>Ideate, articulate and lead the activation initiatives including advertising, digital and social, KOL management, partnership effort and events</span></h3></li><li><h3><span>Working closely with other Line of Business (i.e. Corporate Alliance, Magic Access, Operations, Corporate Public Affairs, Distribution Marketing) to support the implementation of activation plans &nbsp;</span></h3></li><li><h3><span>Responsible for supporting the communications for other Line of Business, and to leverage, optimize and manage quality of assets produced</span></h3></li><li><h3><span>Manage budget and deliver programs within admin and audit process</span></h3></li></ul><p></p><p>Job requirements&nbsp;</p><p></p><ul><li><h3><span>Bachelor's degree in marketing, Business, Communication or related disciplines&nbsp;</span></h3></li><li><h3><span>Minimum 5-7 years’ relevant marketing experience in China regarding social and digital area, with native understanding of platform operations</span></h3></li><li><h3><span>Experience in managing popular social media platforms, including but not limited to WeChat, Xiaohongshu, Douyin, Weibo, Bilibili, with experience to manage China social communities and KOL as a plus</span></h3></li><li><h3><span>Ability to judge creativity with strong project management skills to collaborate with different types of stakeholders under fast-paced work environments</span></h3></li><li><h3><span>Strong writing skills; proficiency in spoken and written English, Cantonese and Mandarin&nbsp;</span></h3></li></ul><p></p><p>HKProfessional #LI-AI1</p><p></p><p></p></div>
            
            
            
            
            
            
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Associate Manager, Marketing