Outscal Logooutscal logo

Associate Manager, Marketing (China market)

1 Hour ago • 5-7 Years • Marketing

Job Summary

Job Description

This Associate Manager, Marketing role focuses on leading the daily operations of content planning, partnership, and brand activations in Mainland China. Responsibilities include managing digital and social media plans, content planning for Hong Kong Disneyland's social platforms, leading activation initiatives (advertising, digital, social, KOL management, partnerships, events), collaborating with various business lines, supporting communications, managing assets, and managing budgets. The ideal candidate will have 5-7 years of relevant marketing experience in China's digital and social media landscape, strong understanding of platforms like WeChat, Xiaohongshu, Douyin, Weibo, and Bilibili, excellent project management skills, and fluency in English, Cantonese, and Mandarin.
Must have:
  • 5-7 years China marketing experience (digital/social)
  • WeChat, Xiaohongshu, Douyin, Weibo, Bilibili expertise
  • Content planning & execution
  • KOL management & partnership experience
  • Budget management & project delivery
  • Excellent communication (English, Cantonese, Mandarin)

Job Details

Job Summary:

Reporting to the Marketing Manager, this position will be responsible for leading the daily operations of content planning, partnership and brand activations in Mainland China due to the imminent need to expand China business to grow GBA and other parts of China. Working closely with Marketing’s Strategy, Product, Consumer Engagement and Co-marketing teams on implementation of integrated marketing communication materials with the objective of planning and executing creative assets and activation ideas efficiently.

Job responsibilities

  • To maintain, plan and execute the digital and social media plans for China

  • Responsible for the content planning, commercial opportunities and results tracking/analytics in social platforms of Hong Kong Disneyland

  • Ideate, articulate and lead the activation initiatives including advertising, digital and social, KOL management, partnership effort and events

  • Working closely with other Line of Business (i.e. Corporate Alliance, Magic Access, Operations, Corporate Public Affairs, Distribution Marketing) to support the implementation of activation plans  

  • Responsible for supporting the communications for other Line of Business, and to leverage, optimize and manage quality of assets produced

  • Manage budget and deliver programs within admin and audit process

Job requirements 

  • Bachelor's degree in marketing, Business, Communication or related disciplines 

  • Minimum 5-7 years’ relevant marketing experience in China regarding social and digital area, with native understanding of platform operations

  • Experience in managing popular social media platforms, including but not limited to WeChat, Xiaohongshu, Douyin, Weibo, Bilibili, with experience to manage China social communities and KOL as a plus

  • Ability to judge creativity with strong project management skills to collaborate with different types of stakeholders under fast-paced work environments

  • Strong writing skills; proficiency in spoken and written English, Cantonese and Mandarin 

HKProfessional #LI-AI1

Similar Jobs

Seedify - HR Specialist

Seedify

Philippines (Remote)
2 Months ago
SKYDANCE - Animation Production Accountant

SKYDANCE

Los Angeles, California, United States (Hybrid)
2 Weeks ago
Ubisoft - IT Financial Planning Analyst

Ubisoft

Paris, Île-de-France, France (On-Site)
3 Months ago
Hologate gmbh - Purchasing manager (f/d/m)

Hologate gmbh

Munich, Bavaria, Germany (On-Site)
3 Months ago
Techland - Senior Level Artist

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
20 Hours ago
Nintendo - (Junior) Product Manager (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
3 Months ago
NVIDIA - Senior Technical Marketing Engineer - AI Infrastructure

NVIDIA

Santa Clara, California, United States (On-Site)
2 Months ago
NVIDIA - Enterprise PR Manager, India

NVIDIA

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Rush Street Interactive - Marketing Manager - Online Poker

Rush Street Interactive

Collingswood, New Jersey, United States (Hybrid)
1 Month ago
Life church - Product Marketing Strategist

Life church

Edmond, Oklahoma, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Inkittt - Junior Finance Manager

Inkittt

Berlin, Berlin, Germany (Hybrid)
3 Months ago
Activision - Asia Communications Director

Activision

Sydney, New South Wales, Australia (On-Site)
1 Week ago
undefined - Sales Development Representative

United States (Remote)
5 Months ago
Virtuos - Executive Producer

Virtuos

Ireland (On-Site)
20 Hours ago
Anthology  Inc  - Customer Service Advisor

Anthology Inc

Georgia, United States (Remote)
1 Week ago
Stantec - Civil 3D Designer- Non Infra

Stantec

Pune, Maharashtra, India (On-Site)
8 Months ago
ByteDance - AI Product Manager

ByteDance

San Jose, California, United States (On-Site)
17 Hours ago
NinjaVan - Performance Analytics Operations Analyst

NinjaVan

Makati, Metro Manila, Philippines (Hybrid)
5 Months ago
Netflix - Manager, Post Production - Live Action (Japan)

Netflix

Tokyo, Japan (On-Site)
3 Months ago
Netflix - Senior Manager, Marketing Planning - Japan

Netflix

Tokyo, Japan (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Hong Kong

Animoca Brands - Blockchain Apps Developer

Animoca Brands

Hong Kong (On-Site)
6 Months ago
The Walt Disney Company - Housekeeping Floor Host

The Walt Disney Company

Hong Kong (On-Site)
1 Month ago
Axinous - Sales Development Representative

Axinous

Hong Kong (Remote)
1 Month ago
Tencent - Senior Legal Counsel-FinTech Payments

Tencent

Hong Kong (On-Site)
4 Months ago
OKX - Senior Manager/ Director, HRIS

OKX

Hong Kong (On-Site)
5 Months ago
The Walt Disney Company - Artist / Painter - Full Time (HKD$6,000 Special Welcome Reward)

The Walt Disney Company

Hong Kong (On-Site)
4 Months ago
The Walt Disney Company - Costume Distribution Lead

The Walt Disney Company

Hong Kong (On-Site)
2 Months ago
The Walt Disney Company - Associate Engineer (Electrical, Mechanical & Environmental Engineering)

The Walt Disney Company

Hong Kong (On-Site)
1 Hour ago
OKX - Senior Product Manager, Trading Infrastructure

OKX

Hong Kong (On-Site)
5 Months ago
The Walt Disney Company - Entertainment Technician (Warehouse)

The Walt Disney Company

Hong Kong (On-Site)
19 Hours ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Huuuge Games - Affiliate Partnership Manager

Huuuge Games

Masovian Voivodeship, Poland (On-Site)
1 Month ago
Focus Entertainment - Brand & Creative Manager

Focus Entertainment

Île-de-France, France (Hybrid)
1 Month ago
Globalization Partners - Director, Product Led Growth Marketing

Globalization Partners

Boston, Massachusetts, United States (Remote)
3 Months ago
OneLocal - Implementation Specialist

OneLocal

(Remote)
1 Week ago
Netflix - Marketing Manager - Nordics

Netflix

Stockholm, Stockholm County, Sweden (On-Site)
4 Months ago
Bigger Games - Marketing Artist

Bigger Games

İstanbul, Türkiye (On-Site)
3 Months ago
SmileGate - Marketing PM (Subculture)

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
2 Months ago
Playtika - Consumer Insights Expert

Playtika

Israel (On-Site)
20 Hours ago
The Walt Disney Company - Marketing Intern, Studios & Disney+

The Walt Disney Company

Taguig, Metro Manila, Philippines (On-Site)
1 Hour ago
Codeway - Jr. Marketing Artist

Codeway

İstanbul, Türkiye (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

São Paulo, State Of São Paulo, Brazil (On-Site)

Hong Kong (On-Site)

Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Serris, Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

Serris, Île-de-France, France (On-Site)

Île-de-France, France (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug