Associate Manager, Social & Community Marketing

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

2K Korea is seeking an Associate Manager, Social & Community Marketing to support our efforts in social media engagement, community building, and influencer marketing for our console titles in the Korean market.

This role is ideal for someone who understands Korea’s gaming community, stays up to date with local social media and influencer trends, and has experience in community engagement.

You will work closely with internal teams and external partners to help grow 2K’s presence in Korea by fostering strong player communities to promote our games.

Key Responsibilities

Social Media & Community Engagement

• Develop and implement strategies to grow 2K Korea’s individual official social channels (YouTube, Instagram).
• Engage with players, foster a strong community, and monitor sentiment to improve engagement strategies.
• Plan the content creation strategy including content creation, community activations, localization and milestone, ensuring messaging resonates with the Korean audience.
• Collaborate with marketing, PR, and other internal teams to align community initiatives with broader brand strategies.

Data-Driven Analysis & Insights

• Analyze key community engagement metrics, content performance, and social sentiment trends.
• Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
• Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.

Social Listening & Sentiment Analysis

• Monitor discussions across gaming forums, social media, and other digital platforms.
• Provide regular reports on player sentiment, emerging trends, and potential risks or opportunities.

Influencer market landscape

• Identify, develop, and manage relationships with Korean gaming influencers, streamers, and content creators to amplify 2K’s brand reach.
• Plan and implement influencer campaigns, ensuring brand alignment and engagement maximization.
• Collaborate with external agencies and internal teams to drive effective influencer activations.
• Track influencer performance and analyze community engagement data to optimize future campaigns.
• Negotiate partnerships and sponsorships to maximize ROI on influencer collaborations.

Key Requirements

• 3+ years of experience in community management or social media within the gaming industry.
• Strong analytical skills with experience in interpreting data, identifying patterns, and drawing insights from social metrics and engagement data.
• Ability to connect activations with performance metrics, explaining community trends based on both hard data and industry experience.
• Passion for gaming and deep understanding of the Korean gaming ecosystem, including player behaviors and community expectations..
• Strong communication and collaboration skills, with experience working across multiple teams.
• Familiarity with Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.)
• Proficiency in Korean and English (written and spoken)

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

If false information is found in the resume and submitted documents or disciplinary actions confirmed in the work history, employment may be cancelled.
According to Article 7 (Disqualification from Employment) of the Take Two Rules of Employment, employment may be cancelled for those who are disqualified.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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