Associate PR & Communications Director

1 Month ago • All levels • Public Relation

Job Summary

Job Description

The Associate PR & Communications Director will be responsible for building and executing PR programs to increase brand awareness and customer acquisition. The role involves developing strategies for product news and PR campaigns, building relationships with media, and securing consistent media coverage. The ideal candidate will be an experienced PR leader, a strong communicator, and have experience in crisis communications, with a background in Fintech, finance, banking, or payments. This role requires the ability to create engaging content and campaigns to generate awareness. They will also be in charge of managing spokespeople and help the business manage reputational risk.
Must have:
  • Experienced PR leader comfortable with being the first PR hire.
  • Excellent communicator and storyteller for external audiences.
  • Experience in crisis communications and managing reputational risk.
  • Understanding of fast-paced startup culture.
  • Established background in Fintech or similar industry.
Perks:
  • Uncapped flexible annual leave.
  • Hybrid work arrangement.
  • Training subsidy for your professional growth.
  • Wellness benefit.
  • Team bonding budget.
  • Flexibility to work from anywhere (for up to 90 days per annum).

Job Details

At Aspire, we’re more than just a FinTech company—we’re the leading all-in-one financial operating system built to empower the world’s innovators and entrepreneurs. We are on a mission to reinvent business finance, empowering startups and businesses to realise their full potential.

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and empowered more than 50,000 businesses using our suite of products.

Aspire has consistently been recognized for excellence, earning Best Employer and Startup of the Year by the Asia FinTech Awards in 2022 and 2023, ranked as LinkedIn’s Top Startup in Singapore, and listed on CB Insights’ Top 100 Global Fintech in 2023 and 2024.

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.

Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space! 

About the team:

At Aspire, we’re on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team crafts and executes strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About the role:

As an ambitious company experiencing fast growth, we’re expanding our marketing team and creating a brand new growth role to head up our PR efforts. We’re looking for an ambitious and experienced PR leader who understands how to drive awareness for a B2B Fintech like us. As the first dedicated PR hire, you’ll have a unique opportunity to shape the future of PR at Aspire. Take charge and build our PR and communications plan to generate earned media coverage and help to grow Aspire’s reputation internationally. 

What you’ll be doing: 

  • Plan and execute PR programs to grow Aspire’s reputation and brand awareness, and help us acquire new customers  
  • Drive the strategy to deliver product news and PR campaigns and ensure we’re well-known among relevant press 
  • Build up and work with local spokespeople and the leadership team to support our goals
  • Leverage your existing media relationships and continue to build more to enhance our reach
  • Deliver consistent media coverage, speaking opportunities, awards submissions (etc) to continuously grow product awareness 
  • Champion PR internally and lend your functional expertise across the business

Minimum qualifications:

  • You’re an experienced PR leader, comfortable being the first PR hire in a business and you bring a blueprint to design a team to match our business needs  
  • You’re a world-class communicator and storyteller, able to take technical jargon and make it appropriate for external audiences 
  • You’ve managed people before and know how to develop top PR talent 
  • You have a pre-established list of relevant press contacts 
  • You know what a high performing PR team looks like and how to collaborate successfully with other functions and stakeholders across the business 
  • You’re experienced in crisis comms and helping a business manage reputational risk 
  • You have the ability to create headlines from nothing and are unfazed by the concept of needing to secure coverage in the absence of major product announcements 
  • You’re experienced working with company leaders and in building profiles of spokespeople through speaking engagements, interviews, opinion and bylines and pitches  
  • You’re experienced creating and delivering awareness-building campaigns, programs and guerrilla marketing concepts 
  • You understand what fast-paced startup culture is like and you’re excited by joining a team who works at speed
  • You come with an established background in Fintech, finance, banking, payments (or similar). Working for a B2B or Startups or VC organisation or would be an advantage

What we offer

  • Uncapped flexible annual leave.
  • Hybrid work arrangement. 
  • Training subsidy for your professional growth.
  • Wellness benefit.
  • Team bonding budget to foster collaboration and sense of belonging.
  • Flexibility to work from anywhere (for up to 90 days per annum).
  • Culture is Key: We always strive to cultivate a special culture that brings special talents together - You can learn more about our culture on our careers site and LinkedIn Life page.

Equal Opportunity Statement 

Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws. 

Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com

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About The Company

Aspire is the all-in-one finance software for growing businesses. The company serves over 15,000 companies in Asia and beyond, helping them save time and money with multi-currency accounts and cards, expense management, payable management, and receivable management solutions. Headquartered in Singapore, Aspire has over 500 employees across four countries and is backed by global top tier VCs, including Sequoia, Lightspeed, Tencent, Paypal and Y-Combinator.



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