Associate Product Marketing Manager - Release Marketing

2 Months ago • 2-4 Years

Job Summary

Job Description

The Associate Product Marketer will be responsible for planning and executing the communication strategy for new product launches, feature updates, and enhancements. This includes ensuring internal teams are aligned and that customers understand the value of new releases. Key responsibilities include creating launch materials, coordinating cross-functional activities, managing timelines, and tracking release performance metrics. The role involves strategic support, such as assisting in the implementation of GTM strategies, market research, and supporting customer marketing. Tactical responsibilities include owning release marketing activities, collaborating with customer marketing, developing enablement collateral, creating demos, interacting with customers, and assisting in content creation and launch project management. Performance tracking to optimize future launches is also part of the role.

Must have:

2-4 years product marketing experience in B2B SaaS marketing
Excellent written and verbal communication skills
Ability to manage multiple tasks and meet deadlines
Comfortable working cross-functionally with teams
Ability to track, measure, and report on launch activities

6 skills required

6 skills required for this role

Add these skills to join the top 1% applicants for this job

foundation

market-research

cross-functional

saas-business-models

talent-acquisition

performance-analysis

Job Details

About Us:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

About the Role:

The Associate Product Marketer is focused on release marketing across a range of digital experience solutions (data asset management, content management, and AI solutions) and is responsible for planning and executing the communication strategy for new product launches, feature updates, and enhancements. They ensure that internal teams are aligned, customers understand the value of new releases, and that the product’s messaging is clear, concise, and compelling. Key responsibilities include creating launch materials (positioning, demos, customer success stories, etc.) coordinating cross-functional activities, managing timelines, and tracking release performance metrics to continuously refine and improve the release process.

What You’ll Do:

Strategic Support (20-30%)

Go-to-Market Execution - Assist in the implementation of GTM strategies for product releases and seasonal launches ensuring alignment with positioning and messaging set by senior team members.
Market & Customer Research - Collaborate with the Market Intelligence team on competitive analysis and market research and the gathering of customer insights from direct interactions with customers to build a strong understanding of both the market and the customer to support all release efforts.
Customer Marketing Adoption, Upsell, and Cross Sell support - Work closely with PMM leadership, Product Management, Sales and Customer Marketing on the development of strategic programs to support adoption, upsell, and cross-sell.
Cross-Functional Coordination - Work closely with Product, Sales, Customer Marketing and Success teams to ensure seamless communication and alignment for season launches and ad-hoc releases.

Tactical Responsibilities (70-80%)

Release Marketing - Own the execution of release marketing activities, including communicating feature updates, and ensuring internal teams are prepared.
Customer Marketing Collaboration - Collaborate closely with Customer Marketing to ensure features are marketed to and adopted by customers.
Enablement - Develop collateral, such as feature comparison sheets, FAQs, use cases, and customer success stories to help sales and customer-facing teams effectively communicate new product updates.
Demo Development & Delivery - Assist with cultivating ideas for realistic use cases for demos, collaborating closely with sales engineering teams. Must also be able to deliver foundational demos for their product and ideally all products in the portfolio.
Customer Interactions - Interact with customers in early access programs to develop authentic use cases, build customer success stories, and ensure we are speaking in the voice of the customer.
Content Creation - Assist in writing blog posts, product one-pagers, and in-app messaging to drive awareness and adoption.
Launch Project Management - Track timelines, coordinate launch activities, and manage cross-functional deliverables for product releases.
Performance Tracking - Monitor product adoption, customer engagement, and campaign performance to optimize future launches.

What You Need to Succeed:

2 - 4 years experience in product marketing in a B2B SaaS marketing technology company
Excellent written and verbal communication, with the ability to translate complex product features into customer-friendly messaging
Strong ability to manage multiple tasks, meet deadlines and coordinate across teams
Comfortable working cross-functionally with Product, Sales, and Customer Success
Ability to track, measure, and report on the success of launch activities

Why you should click ‘Apply’:

Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel It’s never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career
Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for its award-winning Culture by Comparably.

How we hire

At Sitecore, we put a lot of care and time into who we hire. We believe that to build the best products, we need to develop high-impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.